Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products
This research provides an in-depth discussion and validation of a design customisation framework for Chinese traditional handicraft products, aiming to enhance the user satisfaction and marketability. By introducing the new framework, this research intended to help the product designers an effect...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/120876/ http://psasir.upm.edu.my/id/eprint/120876/1/120876%20%28edited%29.pdf |
| _version_ | 1848868235588403200 |
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| author | Liu, Haoran |
| author_facet | Liu, Haoran |
| author_sort | Liu, Haoran |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This research provides an in-depth discussion and validation of a design customisation
framework for Chinese traditional handicraft products, aiming to enhance the user
satisfaction and marketability. By introducing the new framework, this research
intended to help the product designers an effectively combine the user needs and
market trends at the early stage of a new Chinese traditional handicraft products design
and development process. This research used the quantitative method through surveys.
While the respondents involved in this survey acknowledged as handicraft product
experts and end-users to obtain the relevant data on user satisfaction and marketability
factors. The results identified 51 customisation elements based on user preferences,
perceived value and marketability factors that provide the theoretical support for an
innovative design of a new Chinese traditional handicraft products toward satisfaction
and marketability. Furthermore, the elements also can demonstrate how user needs
and marketing strategies can be integrated into product design to enhance the market
performance of Chinese traditional handicraft products. The main contribution of this
research is proposed a new Product Design Customisation Framework (PDCF). By
validating the framework, the research provides a new reference for future innovative
design and market development of Chinese traditional handicraft products. Three
successful Chinese traditional handicraft products were selected as sampling product
assessment to analyse and validate the applicability of a new framework. |
| first_indexed | 2025-11-15T14:49:10Z |
| format | Thesis |
| id | upm-120876 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:49:10Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1208762025-10-17T02:54:11Z http://psasir.upm.edu.my/id/eprint/120876/ Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products Liu, Haoran This research provides an in-depth discussion and validation of a design customisation framework for Chinese traditional handicraft products, aiming to enhance the user satisfaction and marketability. By introducing the new framework, this research intended to help the product designers an effectively combine the user needs and market trends at the early stage of a new Chinese traditional handicraft products design and development process. This research used the quantitative method through surveys. While the respondents involved in this survey acknowledged as handicraft product experts and end-users to obtain the relevant data on user satisfaction and marketability factors. The results identified 51 customisation elements based on user preferences, perceived value and marketability factors that provide the theoretical support for an innovative design of a new Chinese traditional handicraft products toward satisfaction and marketability. Furthermore, the elements also can demonstrate how user needs and marketing strategies can be integrated into product design to enhance the market performance of Chinese traditional handicraft products. The main contribution of this research is proposed a new Product Design Customisation Framework (PDCF). By validating the framework, the research provides a new reference for future innovative design and market development of Chinese traditional handicraft products. Three successful Chinese traditional handicraft products were selected as sampling product assessment to analyse and validate the applicability of a new framework. 2024-08 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/120876/1/120876%20%28edited%29.pdf Liu, Haoran (2024) Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products. Doctoral thesis, Universiti Putra Malaysia. http://ethesis.upm.edu.my/id/eprint/18528 Handicraft industry - China Product design Customer satisfaction |
| spellingShingle | Handicraft industry - China Product design Customer satisfaction Liu, Haoran Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products |
| title | Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products |
| title_full | Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products |
| title_fullStr | Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products |
| title_full_unstemmed | Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products |
| title_short | Customisation framework based on user satisfaction and marketability of Chinese traditional handicraft products |
| title_sort | customisation framework based on user satisfaction and marketability of chinese traditional handicraft products |
| topic | Handicraft industry - China Product design Customer satisfaction |
| url | http://psasir.upm.edu.my/id/eprint/120876/ http://psasir.upm.edu.my/id/eprint/120876/ http://psasir.upm.edu.my/id/eprint/120876/1/120876%20%28edited%29.pdf |