A place branding framework for tourism based on visual urban perception in Yinchuan City, Ningxia Hui Autonomous Region, China

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A place branding framework for tourism based on visual urban perception in Yinchuan City, Ningxia Hui Autonomous Region, China

This thesis investigates the development of tourism in the Ningxia Hui Autonomous Region of China, with a particular focus on its capital city, Yinchuan. It explores the specific relationships between city image, place branding, visual urban perception, and the ‘All-for-One Tourism’ policy in Chi...

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Bibliographic Details
Main Author:	Ji, Guangyao
Format:	Thesis
Language:	English
Published:	2024
Subjects:	Cultural tourism - China Urban tourism - China City promotion - China
Online Access:	http://psasir.upm.edu.my/id/eprint/120870/ http://psasir.upm.edu.my/id/eprint/120870/1/120870.pdf

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