Chinese traditional ink painting characters as a new concept of visual communication design
The significance of Chinese traditional ink painting as a new concept in visual communication design has been challenging to meet aesthetic needs as well as its information function. The development of a new visual communication design should keep up with the current trends so that the visual com...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/120667/ http://psasir.upm.edu.my/id/eprint/120667/1/120667.pdf |
| Summary: | The significance of Chinese traditional ink painting as a new concept in visual
communication design has been challenging to meet aesthetic needs as well as
its information function. The development of a new visual communication design
should keep up with the current trends so that the visual communication design
can get rid of the limitations based on the traditional design in the context of its
layout, concept, and spiritual value. This research aimed to investigate the
Chinese traditional ink painting character that can be explored into a new
concept of visual communication design for better aesthetic appearance and
information function. The methodology for this research included a literature
review and data collection through the survey. A survey conducted involved
several experts such as artists, designers, industry practitioner, and scholars
that knowledgeable in Chinese traditional ink painting. The results identified ten
(10) most valuable characters of Chinese traditional ink painting that can be
explored into a new concept in Chinese visual communication design. The
conclusion of this study is to put forward a new method, namely, CTIPC based
on VCDE, which integrates visual communication elements with traditional
Chinese ink figures, as a new concept of Chinese visual communication design,
with better aesthetic appearance and information function. Validation through
user conducted to provide better understanding and prove the value of Chinese
traditional ink painting characters as a new concept in Chinese visual
communication design. |
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