A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia

As gastronomy tourism research continues to experience exponential growth, several review articles have explored the connection between gastronomy and tourism through various thematic and disciplinary lenses. However, what is currently lacking is a comprehensive summary that encompasses the interdis...

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Main Authors: Gusti Asmadi, Utin Roziana, Samdin, Zaiton, Ab Karim, Shahrim
Format: Article
Language:English
Published: Universitas Pendidikan Indonesia (UPI) 2024
Online Access:http://psasir.upm.edu.my/id/eprint/120429/
http://psasir.upm.edu.my/id/eprint/120429/1/120429.pdf
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author Gusti Asmadi, Utin Roziana
Samdin, Zaiton
Ab Karim, Shahrim
author_facet Gusti Asmadi, Utin Roziana
Samdin, Zaiton
Ab Karim, Shahrim
author_sort Gusti Asmadi, Utin Roziana
building UPM Institutional Repository
collection Online Access
description As gastronomy tourism research continues to experience exponential growth, several review articles have explored the connection between gastronomy and tourism through various thematic and disciplinary lenses. However, what is currently lacking is a comprehensive summary that encompasses the interdisciplinary aspects of this research field. The main goal of this study was to carry out a comprehensive review from literature. Therefore, as a conceptual paper, this article uses the previous empirical data of the theory between Theory Planned Behavior (TPB) and Social Cognitive Theory (SCT) to obtain insight into the local gastronomy in Sarawak experiences through quantitative method by study review from literature. The conceptual framework comprises eight factors (i.e., knowledge, experiences, cultural awareness, food safety, gastronomy image, epistemic value, and environmental factors and willingness to pay). This study established an indepth understanding of the consumption of local gastronomy in Sarawak. Future academics working on the constantly evolving tourism industry will be better equipped to address current research concerns with greater understanding of the literature on Intention towards Consumption Behavior. This will further allow academics to have a solid literary basis for their studies.
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spelling upm-1204292025-10-01T04:52:20Z http://psasir.upm.edu.my/id/eprint/120429/ A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia Gusti Asmadi, Utin Roziana Samdin, Zaiton Ab Karim, Shahrim As gastronomy tourism research continues to experience exponential growth, several review articles have explored the connection between gastronomy and tourism through various thematic and disciplinary lenses. However, what is currently lacking is a comprehensive summary that encompasses the interdisciplinary aspects of this research field. The main goal of this study was to carry out a comprehensive review from literature. Therefore, as a conceptual paper, this article uses the previous empirical data of the theory between Theory Planned Behavior (TPB) and Social Cognitive Theory (SCT) to obtain insight into the local gastronomy in Sarawak experiences through quantitative method by study review from literature. The conceptual framework comprises eight factors (i.e., knowledge, experiences, cultural awareness, food safety, gastronomy image, epistemic value, and environmental factors and willingness to pay). This study established an indepth understanding of the consumption of local gastronomy in Sarawak. Future academics working on the constantly evolving tourism industry will be better equipped to address current research concerns with greater understanding of the literature on Intention towards Consumption Behavior. This will further allow academics to have a solid literary basis for their studies. Universitas Pendidikan Indonesia (UPI) 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/120429/1/120429.pdf Gusti Asmadi, Utin Roziana and Samdin, Zaiton and Ab Karim, Shahrim (2024) A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia. The Journal Gastronomy Tourism, 11 (1). pp. 1-13. ISSN 2716-3970; eISSN: 2774-6186 https://ejournal.upi.edu/index.php/gastur/article/view/67074 10.17509/gastur.v11i1.67074
spellingShingle Gusti Asmadi, Utin Roziana
Samdin, Zaiton
Ab Karim, Shahrim
A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia
title A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia
title_full A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia
title_fullStr A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia
title_full_unstemmed A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia
title_short A review on intention towards consumption behavior of gastronomy in Sarawak, Malaysia
title_sort review on intention towards consumption behavior of gastronomy in sarawak, malaysia
url http://psasir.upm.edu.my/id/eprint/120429/
http://psasir.upm.edu.my/id/eprint/120429/
http://psasir.upm.edu.my/id/eprint/120429/
http://psasir.upm.edu.my/id/eprint/120429/1/120429.pdf