Storytelling, humour, and promotions: How social media marketing influences university students' green purchase intention

QR Code

Storytelling, humour, and promotions: How social media marketing influences university students' green purchase intention

This study explains how social media information sources, formats, and promotions affect Chinese university students' inclinations to engage with social media and make environmentally friendly purchases. Multivariate analysis of variance (MANOVA) was used to validate Study 1, analysis of varian...

Full description

Bibliographic Details
Main Authors:	Cai, Jinchi, Osman, Syuhaily, Haron, Sharifah Azizah, Teng, Wenqing
Format:	Article
Language:	English
Published:	Elsevier 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/120384/ http://psasir.upm.edu.my/id/eprint/120384/1/120384.pdf

Similar Items

Why did i become a social media follower? an integrative literature review
by: Cai, Jinchi, et al.
Published: (2024)

Humour to humour: Laughing your mind open.
by: Meera Rada Krishnan, *
Published: (2013)

Factors influencing purchase intention towards green cosmetics in Malaysia
by: Choong, Cai Wen
Published: (2023)

How content attributes of short video influence online purchase intention: the mediating role of perceived value
by: Fan, Wenjing, et al.
Published: (2024)

Understanding consumer’s intention to purchase the green product: The role social media marketing
by: Wong, Jia Yie, et al.
Published: (2024)

What makes an ad funny? Is humour effective and what causes humour effects in advertising?
by: Doan, THI THUY DUNG
Published: (2018)

The Influence of Humour on Creative Thinking
by: Wong, Hong Cheng
Published: (1998)

The influence of online consumer reviews on purchase intention among young adults
by: Osman, Syuhaily, et al.
Published: (2022)

Series Storytelling - Serious Digital Storytelling
by: Lugmayr, Artur, et al.
Published: (2014)

Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion
by: Saw, Yoke Teng, et al.
Published: (2023)

Green advertising appeal and consumer purchase intention
by: Tih, Siohong, et al.
Published: (2016)

Consumer’s Purchase Intention For Green Label Product
by: PPSP, Pusat Pengajian Siswazah Perniagaan
Published: (2012)

The influence of product characteristics on online purchase intention among white collar workers
by: Osman, Syuhaily, et al.
Published: (2011)

Storytelling
by: Zakaria, Noor Azura, et al.
Published: (2011)

The influence of perception towards social media factors on UPM students’ purchase behaviour
by: Liew, Soo Wei, et al.
Published: (2024)

Representing the Irish emigrant: humour to pathos?
by: Cullen, Fintan
Published: (2017)

The effect of humour and mood on memory recall
by: Tunku Badli, Tunku Saraa Zawyah, et al.
Published: (2013)

Transmedia Storytelling and the Evolution of Popular Narrative in the Age of Social Media
by: Webster, Luke
Published: (2024)

Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia.
by: Rezai, Golnaz, et al.
Published: (2011)

Green Purchase Intention Among Public in Shah Alam

Whatever happened to the blogging revolution? How storytelling/selling social media influence has evolved and impacted public relations practice
by: Archer, Catherine, et al.
Published: (2019)

The Effects of Price Promotions on Consumers's Perceived Value and Purchase Intention
by: Hsu, Yung-Fen
Published: (2008)

A cognitive poetic model of humour in fiction
by: Haines, Alice
Published: (2019)

Predictors of purchasing intention of luxury goods among university students in Selangor
by: Osman, Syuhaily, et al.
Published: (2017)

Factors influencing Malaysian youth's intention to purchase fast fashion products
by: Loo, Ying Wing, et al.
Published: (2023)

Influencing Factors Of Consumers' Green Purchase Behaviour In Penang
by: Ch'ng , Jia Cai
Published: (2011)

Cybernated storytelling: Revitalising storytelling activities for secondary school students
by: Roziana, Mohamed Rosli, et al.
Published: (2017)

Digital storytelling: engaging young people to communicate for digital media literacy
by: Ambigapathy Pandian,, et al.
Published: (2020)

Relationship of personality factors and purchase intention of counterfeit products among college students
by: Leong, Mei Kei, et al.
Published: (2017)

Relationship of personality factors and purchase intention of counterfeit products among college students
by: Leong, Mei Kei, et al.
Published: (2017)

Green products purchase intention: a study of Sibu Sarawak
by: Wong, Jia Yii, et al.
Published: (2020)

A Study Of Consumers’ Purchase Intention Toward Green Food
by: Thing, Er Lai, et al.
Published: (2014)

Factors affecting green purchase intention among university students
by: Lim, Rui Wen
Published: (2023)

The impact of green marketing of food and beverages on consumers' purchase intention
by: Yong, Xin En
Published: (2024)

Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria
by: Chinedu, Anyanwu Hilary, et al.
Published: (2024)

Relationship between susceptibility to normative influence and purchase intention towards global brands in Nigeria
by: Anthony, Omaze Afamefuna, et al.
Published: (2016)

Factors affecting UPM students' purchase intention for branded sportswear
by: Md Jusoh, Zuroni, et al.
Published: (2023)

Consumers’ attitudes towards purchase intention for local brand automobiles manufactured in Malaysia
by: Chinedu, Anyanwu Hilary, et al.
Published: (2021)

Let's go Green! Studying Customer Purchase Intention Towards Green Cars in Malaysia.
by: Ang, Chyh Kun, et al.
Published: (2017)

How and when service quality and satisfaction simultaneously influence purchase intentions?
by: Yang, Miles, et al.
Published: (2011)