APA (7th ed.) Citation

Cai, J., Osman, S., Haron, S. A., & Teng, W. (2025). Storytelling, humour, and promotions: How social media marketing influences university students' green purchase intention. Elsevier.

Chicago Style (17th ed.) Citation

Cai, Jinchi, Syuhaily Osman, Sharifah Azizah Haron, and Wenqing Teng. Storytelling, Humour, and Promotions: How Social Media Marketing Influences University Students' Green Purchase Intention. Elsevier, 2025.

MLA (9th ed.) Citation

Cai, Jinchi, et al. Storytelling, Humour, and Promotions: How Social Media Marketing Influences University Students' Green Purchase Intention. Elsevier, 2025.