Modeling behavioral intention of using health-related WeChat official accounts through ELM and SCT factors using the PLS-SEM approach

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Modeling behavioral intention of using health-related WeChat official accounts through ELM and SCT factors using the PLS-SEM approach

Health-related WeChat Official Accounts are widely used in China. However, limited research has explored how cognitive processing and psychological beliefs influence user behavior on these platforms. Previous studies have rarely examined the cognitive and psychological mechanisms that underlie users...

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Bibliographic Details
Main Authors:	Zhang, Xin, Tang, Qingqing, Li, Shuhui
Format:	Article
Language:	English
Published:	Nature Research 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/120378/ http://psasir.upm.edu.my/id/eprint/120378/1/120378.pdf

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