Content feature of medical crowdfunding information in social media—a content and effectiveness analysis of medical crowdfunding posts on Sina Weibo in China.

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Content feature of medical crowdfunding information in social media—a content and effectiveness analysis of medical crowdfunding posts on Sina Weibo in China.

Attracting donations is challenging but imperative for fundraisers to secure donations. Solicitation narratives serve as a key strategy for attracting both acquaintances and strangers, thereby influencing donation behavior. To optimize medical crowdfunding messaging on social media, this study explo...

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Bibliographic Details
Main Authors:	Cai, Yingying, Kamarudin, Syafila, Nujaimi, Saiful, Jiang, Xiaoyu, Zhang, Xin
Format:	Article
Language:	English
Published:	Redfame Publishing Inc. 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/120349/ http://psasir.upm.edu.my/id/eprint/120349/1/120349.pdf

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