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Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria

The Nigerian government’s keenness to sacrifice local automobile manufacturing in exchange for rents from the international capital has heightened Nigerian consumers’ dependence on fairly used vehicles popularly known as tokunbo. These unpatriotic practices by successive governments have affected ec...

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Bibliographic Details
Main Authors:	Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza
Format:	Article
Language:	English
Published:	World Textile Information Network 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/120299/ http://psasir.upm.edu.my/id/eprint/120299/1/120299.pdf

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