Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria
The Nigerian government’s keenness to sacrifice local automobile manufacturing in exchange for rents from the international capital has heightened Nigerian consumers’ dependence on fairly used vehicles popularly known as tokunbo. These unpatriotic practices by successive governments have affected ec...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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World Textile Information Network
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120299/ http://psasir.upm.edu.my/id/eprint/120299/1/120299.pdf |
| _version_ | 1848868157378265088 |
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| author | Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza |
| author_facet | Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza |
| author_sort | Chinedu, Anyanwu Hilary |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The Nigerian government’s keenness to sacrifice local automobile manufacturing in exchange for rents from the international capital has heightened Nigerian consumers’ dependence on fairly used vehicles popularly known as tokunbo. These unpatriotic practices by successive governments have affected economic development and triggered changes in consumers’ product evaluation criteria by adopting mechanisms that reflect their values. Consequently, the Theory ofPlanned Behavior (TPB) and Social Identity Theory (SIT) were used to reinforce the moderating effects of consumer corporate identification (CCI) on the effects of attitudes, subjective norm, and perceived behavioral control (PBC) on purchase intention for local brand automobiles in Nigeria. About 382 usable questionnaires were collected from Innoson Vehicle Manufacturing Company’s potential consumers in the quantitative and cross-sectional study through a mallintercept approach. The structural model explained a 60.3% variance in purchase intention. Consumer ethnocentrism (β=.58, p < .001) significantly influenced attitudes; attitudes (β =.71, p < .001) significantly predicted purchase intention for local brand automobiles more than PBC (β =.141, p < .007). Multiple group analyses revealed that CCI (low β =.21, p=.047; high β = .05, p = .426) significantly moderated only the effect of PBC on purchase intention for local brand automobiles manufactured in Nigeria. The integration of SIT enhanced the robustness of TPB in strengthening purchase intention. Companies must ensure that consumers trust their CCI to increase its benefits and further align the levels to perceived expectations. |
| first_indexed | 2025-11-15T14:47:56Z |
| format | Article |
| id | upm-120299 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:47:56Z |
| publishDate | 2024 |
| publisher | World Textile Information Network |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1202992025-09-30T02:06:56Z http://psasir.upm.edu.my/id/eprint/120299/ Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza The Nigerian government’s keenness to sacrifice local automobile manufacturing in exchange for rents from the international capital has heightened Nigerian consumers’ dependence on fairly used vehicles popularly known as tokunbo. These unpatriotic practices by successive governments have affected economic development and triggered changes in consumers’ product evaluation criteria by adopting mechanisms that reflect their values. Consequently, the Theory ofPlanned Behavior (TPB) and Social Identity Theory (SIT) were used to reinforce the moderating effects of consumer corporate identification (CCI) on the effects of attitudes, subjective norm, and perceived behavioral control (PBC) on purchase intention for local brand automobiles in Nigeria. About 382 usable questionnaires were collected from Innoson Vehicle Manufacturing Company’s potential consumers in the quantitative and cross-sectional study through a mallintercept approach. The structural model explained a 60.3% variance in purchase intention. Consumer ethnocentrism (β=.58, p < .001) significantly influenced attitudes; attitudes (β =.71, p < .001) significantly predicted purchase intention for local brand automobiles more than PBC (β =.141, p < .007). Multiple group analyses revealed that CCI (low β =.21, p=.047; high β = .05, p = .426) significantly moderated only the effect of PBC on purchase intention for local brand automobiles manufactured in Nigeria. The integration of SIT enhanced the robustness of TPB in strengthening purchase intention. Companies must ensure that consumers trust their CCI to increase its benefits and further align the levels to perceived expectations. World Textile Information Network 2024-09-27 Article PeerReviewed text en cc_by_nc_sa_4 http://psasir.upm.edu.my/id/eprint/120299/1/120299.pdf Chinedu, Anyanwu Hilary and Haron, Sharifah Azizah and Hashim, Ahmad Hariza (2024) Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria. TWIST, 19 (3). pp. 856-867. ISSN 1759-0418 https://twistjournal.net/twist/article/view/486 10.5281/zenodo.10049652#299 |
| spellingShingle | Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria |
| title | Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria |
| title_full | Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria |
| title_fullStr | Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria |
| title_full_unstemmed | Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria |
| title_short | Moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in Nigeria |
| title_sort | moderating effects of consumer corporate identification on the determinants of purchase intention for local brand automobiles in nigeria |
| url | http://psasir.upm.edu.my/id/eprint/120299/ http://psasir.upm.edu.my/id/eprint/120299/ http://psasir.upm.edu.my/id/eprint/120299/ http://psasir.upm.edu.my/id/eprint/120299/1/120299.pdf |