Managing university crises through psychological distance and information strategies

Higher education institutions experiencing organizational misconduct frequently need to communicate with the public to reduce reputation damage and diminishing supportive intentions. Whether such information should be abstract or concrete is still being debated. This study investigates the effective...

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Main Authors: Xiaoyu, Jiang, Shougui, Pang, Kamarudin, Syafila, Shuhui, Li, Kai, Wang
Format: Article
Language:English
Published: Nature Research 2025
Online Access:http://psasir.upm.edu.my/id/eprint/120157/
http://psasir.upm.edu.my/id/eprint/120157/1/120157.pdf
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author Xiaoyu, Jiang
Shougui, Pang
Kamarudin, Syafila
Shuhui, Li
Kai, Wang
author_facet Xiaoyu, Jiang
Shougui, Pang
Kamarudin, Syafila
Shuhui, Li
Kai, Wang
author_sort Xiaoyu, Jiang
building UPM Institutional Repository
collection Online Access
description Higher education institutions experiencing organizational misconduct frequently need to communicate with the public to reduce reputation damage and diminishing supportive intentions. Whether such information should be abstract or concrete is still being debated. This study investigates the effectiveness of organizational information strategy through an online factorial experiment, grounded in the principles of situational crisis communication theory and construal-level theory. The findings indicate that concretely developed information strategies are more effective when the organization is viewed as psychologically close to (rather than distant from) the public. Similarly, abstractly articulated information strategies work better when the organization is viewed as psychologically near. Finally, research reveals that information strategy exerts a greater influence on organizational reputation and supportive intention than temporal and spatial distance. By including information construal levels and psychological distance in crisis response strategies, this study provides helpful guidance for universities to manage crises efficiently.
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spelling upm-1201572025-09-24T02:25:55Z http://psasir.upm.edu.my/id/eprint/120157/ Managing university crises through psychological distance and information strategies Xiaoyu, Jiang Shougui, Pang Kamarudin, Syafila Shuhui, Li Kai, Wang Higher education institutions experiencing organizational misconduct frequently need to communicate with the public to reduce reputation damage and diminishing supportive intentions. Whether such information should be abstract or concrete is still being debated. This study investigates the effectiveness of organizational information strategy through an online factorial experiment, grounded in the principles of situational crisis communication theory and construal-level theory. The findings indicate that concretely developed information strategies are more effective when the organization is viewed as psychologically close to (rather than distant from) the public. Similarly, abstractly articulated information strategies work better when the organization is viewed as psychologically near. Finally, research reveals that information strategy exerts a greater influence on organizational reputation and supportive intention than temporal and spatial distance. By including information construal levels and psychological distance in crisis response strategies, this study provides helpful guidance for universities to manage crises efficiently. Nature Research 2025 Article PeerReviewed text en cc_by_nc_nd_4 http://psasir.upm.edu.my/id/eprint/120157/1/120157.pdf Xiaoyu, Jiang and Shougui, Pang and Kamarudin, Syafila and Shuhui, Li and Kai, Wang (2025) Managing university crises through psychological distance and information strategies. Scientific Reports, 15 (1). art. no. 22579. pp. 1-12. ISSN 2045-2322 https://www.nature.com/articles/s41598-025-07307-9?error=cookies_not_supported&code=60b7177a-9f54-486d-9e92-7573b222ec82 10.1038/s41598-025-07307-9
spellingShingle Xiaoyu, Jiang
Shougui, Pang
Kamarudin, Syafila
Shuhui, Li
Kai, Wang
Managing university crises through psychological distance and information strategies
title Managing university crises through psychological distance and information strategies
title_full Managing university crises through psychological distance and information strategies
title_fullStr Managing university crises through psychological distance and information strategies
title_full_unstemmed Managing university crises through psychological distance and information strategies
title_short Managing university crises through psychological distance and information strategies
title_sort managing university crises through psychological distance and information strategies
url http://psasir.upm.edu.my/id/eprint/120157/
http://psasir.upm.edu.my/id/eprint/120157/
http://psasir.upm.edu.my/id/eprint/120157/
http://psasir.upm.edu.my/id/eprint/120157/1/120157.pdf