Preliminary study on the gratification and continuance intention of Chinese audiences in relation to online film festivals

Preliminary study on the gratification and continuance intention of Chinese audiences in relation to online film festivals

The emergence of online film festivals has opened up new possibilities for the festival landscape, making the study of the positioning and future development of online film festivals a focal point in the film industry. However, most studies have focused on the significance of online film festivals i...

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Bibliographic Details
Main Authors: Yang, Yening, Ahmad Ghazali, Akmar Hayati, Sha'ri, Sharil Nizam, Sun, Jingle
Format: Article
Language:English
Published: Science Press 2024
Online Access:http://psasir.upm.edu.my/id/eprint/120137/
http://psasir.upm.edu.my/id/eprint/120137/1/120137.pdf

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