Preliminary study on the gratification and continuance intention of Chinese audiences in relation to online film festivals
The emergence of online film festivals has opened up new possibilities for the festival landscape, making the study of the positioning and future development of online film festivals a focal point in the film industry. However, most studies have focused on the significance of online film festivals i...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Science Press
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/120137/ http://psasir.upm.edu.my/id/eprint/120137/1/120137.pdf |