Driving business intelligence transformation through AI and data analytics: a comprehensive framework
The integration of data analytics and artificial intelligence (AI) is causing a significant shift in the transformation of business intelligence (BI). With an emphasis on utilising AI and data analytics to propel corporate success, this paper offers a thorough framework intended to assist organisati...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nisaab Publishers
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/119644/ http://psasir.upm.edu.my/id/eprint/119644/1/119644.pdf |
| _version_ | 1848868027223769088 |
|---|---|
| author | Perumal, Thinagaran Chetlapalli, Himabindu |
| author_facet | Perumal, Thinagaran Chetlapalli, Himabindu |
| author_sort | Perumal, Thinagaran |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The integration of data analytics and artificial intelligence (AI) is causing a significant shift in the transformation of business intelligence (BI). With an emphasis on utilising AI and data analytics to propel corporate success, this paper offers a thorough framework intended to assist organisations through this transition. Crucial components covered by the framework include data gathering, modelling, preprocessing, analysis, and visualisation. It also draws attention to the difficulties that businesses encounter, such as those related to hiring qualified staff, ethical dilemmas, and regulatory compliance. This study intends to give firms concrete solutions to improve decision-making, optimise business intelligence (BI) operations, and achieve a competitive edge in a data-driven world. It does this by synthesising insights from expert consultations, empirical research, and literature. |
| first_indexed | 2025-11-15T14:45:51Z |
| format | Article |
| id | upm-119644 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:45:51Z |
| publishDate | 2024 |
| publisher | Nisaab Publishers |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1196442025-09-02T04:04:26Z http://psasir.upm.edu.my/id/eprint/119644/ Driving business intelligence transformation through AI and data analytics: a comprehensive framework Perumal, Thinagaran Chetlapalli, Himabindu The integration of data analytics and artificial intelligence (AI) is causing a significant shift in the transformation of business intelligence (BI). With an emphasis on utilising AI and data analytics to propel corporate success, this paper offers a thorough framework intended to assist organisations through this transition. Crucial components covered by the framework include data gathering, modelling, preprocessing, analysis, and visualisation. It also draws attention to the difficulties that businesses encounter, such as those related to hiring qualified staff, ethical dilemmas, and regulatory compliance. This study intends to give firms concrete solutions to improve decision-making, optimise business intelligence (BI) operations, and achieve a competitive edge in a data-driven world. It does this by synthesising insights from expert consultations, empirical research, and literature. Nisaab Publishers 2024-03-28 Article PeerReviewed text en cc_by_nc_nd_4 http://psasir.upm.edu.my/id/eprint/119644/1/119644.pdf Perumal, Thinagaran and Chetlapalli, Himabindu (2024) Driving business intelligence transformation through AI and data analytics: a comprehensive framework. Internationa Journal of Information Technology and Computer Engineering, 12 (1). pp. 696-706. ISSN 2347-3657 https://ijitce.org/index.php/ijitce/article/view/629 |
| spellingShingle | Perumal, Thinagaran Chetlapalli, Himabindu Driving business intelligence transformation through AI and data analytics: a comprehensive framework |
| title | Driving business intelligence transformation through AI and data analytics: a comprehensive framework |
| title_full | Driving business intelligence transformation through AI and data analytics: a comprehensive framework |
| title_fullStr | Driving business intelligence transformation through AI and data analytics: a comprehensive framework |
| title_full_unstemmed | Driving business intelligence transformation through AI and data analytics: a comprehensive framework |
| title_short | Driving business intelligence transformation through AI and data analytics: a comprehensive framework |
| title_sort | driving business intelligence transformation through ai and data analytics: a comprehensive framework |
| url | http://psasir.upm.edu.my/id/eprint/119644/ http://psasir.upm.edu.my/id/eprint/119644/ http://psasir.upm.edu.my/id/eprint/119644/1/119644.pdf |