Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students

The main objective of this study is to determine factors influencing consumers' intention to use cashless payment among undergraduate students in Public University. A total of 200 undergraduate students were involved in this study selected through simple random sampling. Questionnaires were dis...

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Main Authors: Chai, Wen Jing, Othman, Mohd Amim, Hashim, Ahmad Hariza
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Online Access:http://psasir.upm.edu.my/id/eprint/119642/
http://psasir.upm.edu.my/id/eprint/119642/1/119642.pdf
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author Chai, Wen Jing
Othman, Mohd Amim
Hashim, Ahmad Hariza
author_facet Chai, Wen Jing
Othman, Mohd Amim
Hashim, Ahmad Hariza
author_sort Chai, Wen Jing
building UPM Institutional Repository
collection Online Access
description The main objective of this study is to determine factors influencing consumers' intention to use cashless payment among undergraduate students in Public University. A total of 200 undergraduate students were involved in this study selected through simple random sampling. Questionnaires were distributed using Google Forms and the Statistical Package for Social Science was employed to analyze the collected data. Mean was used to identify the level of consumers' intention to use cashless payment and multiple linear regression analysis was used to identify the predictor that influences consumers' intention to use cashless payment. The results of this study showed that there is a high level of intention to use cashless payment (mean score=4.319). Multiple linear regression analysis indicated that perceived usefulness (p<0.001), trust (p<0.001) and perceived ease of use (p<0.002) is the significant predictors for intention to use cashless payment in the future (adjusted R2=0.544). This shows that the predictor factors ability to explain influencing intention to use cashless payment is as high as 54.4 percent. The study's findings have increased understanding of the intention to use cashless payment, Technology Acceptance Model (TAM) and its theoretical and practical implications. In conclusion, perceived usefulness, trust and perceived ease of use as predictor variables influence consumer’ intention to use cashless payment among undergraduate students in Public University.
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spelling upm-1196422025-09-02T03:56:20Z http://psasir.upm.edu.my/id/eprint/119642/ Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students Chai, Wen Jing Othman, Mohd Amim Hashim, Ahmad Hariza The main objective of this study is to determine factors influencing consumers' intention to use cashless payment among undergraduate students in Public University. A total of 200 undergraduate students were involved in this study selected through simple random sampling. Questionnaires were distributed using Google Forms and the Statistical Package for Social Science was employed to analyze the collected data. Mean was used to identify the level of consumers' intention to use cashless payment and multiple linear regression analysis was used to identify the predictor that influences consumers' intention to use cashless payment. The results of this study showed that there is a high level of intention to use cashless payment (mean score=4.319). Multiple linear regression analysis indicated that perceived usefulness (p<0.001), trust (p<0.001) and perceived ease of use (p<0.002) is the significant predictors for intention to use cashless payment in the future (adjusted R2=0.544). This shows that the predictor factors ability to explain influencing intention to use cashless payment is as high as 54.4 percent. The study's findings have increased understanding of the intention to use cashless payment, Technology Acceptance Model (TAM) and its theoretical and practical implications. In conclusion, perceived usefulness, trust and perceived ease of use as predictor variables influence consumer’ intention to use cashless payment among undergraduate students in Public University. Human Resource Management Academic Research Society 2024-10-20 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/119642/1/119642.pdf Chai, Wen Jing and Othman, Mohd Amim and Hashim, Ahmad Hariza (2024) Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students. International Journal of Academic Research in Business and Social Sciences, 14 (10). pp. 1915-1931. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23306/Factors-Influencing-Consumers-Intention-to-Use-Cashless-Payment-among-Public-University-S-Undergraduate-Students 10.6007/IJARBSS/v14-i10/23306
spellingShingle Chai, Wen Jing
Othman, Mohd Amim
Hashim, Ahmad Hariza
Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students
title Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students
title_full Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students
title_fullStr Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students
title_full_unstemmed Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students
title_short Factors influencing consumers’ intention to use cashless payment among Public University’s undergraduate students
title_sort factors influencing consumers’ intention to use cashless payment among public university’s undergraduate students
url http://psasir.upm.edu.my/id/eprint/119642/
http://psasir.upm.edu.my/id/eprint/119642/
http://psasir.upm.edu.my/id/eprint/119642/
http://psasir.upm.edu.my/id/eprint/119642/1/119642.pdf