Social media exposure to health misinformation and effect on vaccination intention and behaviour

The proliferation of health misinformation on social media has raised significant public health concerns, particularly regarding its influence on vaccination intentions and behaviors. This study investigates the relationship between exposure to health misinformation on social media platforms and the...

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Main Authors: Zaifuddin, Nur Syaheera, Adzharuddin, Nor Azura, Osman, Mohd Nizam, Mohd Zawawi, Julia Wirza
Format: Article
Language:English
Published: Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:http://psasir.upm.edu.my/id/eprint/119601/
http://psasir.upm.edu.my/id/eprint/119601/1/119601.pdf
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author Zaifuddin, Nur Syaheera
Adzharuddin, Nor Azura
Osman, Mohd Nizam
Mohd Zawawi, Julia Wirza
author_facet Zaifuddin, Nur Syaheera
Adzharuddin, Nor Azura
Osman, Mohd Nizam
Mohd Zawawi, Julia Wirza
author_sort Zaifuddin, Nur Syaheera
building UPM Institutional Repository
collection Online Access
description The proliferation of health misinformation on social media has raised significant public health concerns, particularly regarding its influence on vaccination intentions and behaviors. This study investigates the relationship between exposure to health misinformation on social media platforms and the subsequent effects on individuals' intentions to vaccinate and their actual vaccination behaviors. Utilizing a mixed-methods approach, we combine quantitative survey data with qualitative interviews to provide a comprehensive understanding of this phenomenon. Our findings suggest that increased exposure to health misinformation on social media correlates with higher levels of vaccine hesitancy and a decrease in vaccination rates. The study underscores the need for targeted interventions to combat misinformation and promote accurate health information on social media.
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spelling upm-1196012025-08-29T00:18:18Z http://psasir.upm.edu.my/id/eprint/119601/ Social media exposure to health misinformation and effect on vaccination intention and behaviour Zaifuddin, Nur Syaheera Adzharuddin, Nor Azura Osman, Mohd Nizam Mohd Zawawi, Julia Wirza The proliferation of health misinformation on social media has raised significant public health concerns, particularly regarding its influence on vaccination intentions and behaviors. This study investigates the relationship between exposure to health misinformation on social media platforms and the subsequent effects on individuals' intentions to vaccinate and their actual vaccination behaviors. Utilizing a mixed-methods approach, we combine quantitative survey data with qualitative interviews to provide a comprehensive understanding of this phenomenon. Our findings suggest that increased exposure to health misinformation on social media correlates with higher levels of vaccine hesitancy and a decrease in vaccination rates. The study underscores the need for targeted interventions to combat misinformation and promote accurate health information on social media. Human Resources Management Academic Research Society (HRMARS) 2024-09-11 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/119601/1/119601.pdf Zaifuddin, Nur Syaheera and Adzharuddin, Nor Azura and Osman, Mohd Nizam and Mohd Zawawi, Julia Wirza (2024) Social media exposure to health misinformation and effect on vaccination intention and behaviour. International Journal of Academic Research in Business and Social Sciences, 14 (9). pp. 672-680. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/22003/Social-Media-Exposure-to-Health-Misinformation-and-Effect-on-Vaccination-Intention-and-Behaviour 10.6007/ijarbss/v14-i9/22003
spellingShingle Zaifuddin, Nur Syaheera
Adzharuddin, Nor Azura
Osman, Mohd Nizam
Mohd Zawawi, Julia Wirza
Social media exposure to health misinformation and effect on vaccination intention and behaviour
title Social media exposure to health misinformation and effect on vaccination intention and behaviour
title_full Social media exposure to health misinformation and effect on vaccination intention and behaviour
title_fullStr Social media exposure to health misinformation and effect on vaccination intention and behaviour
title_full_unstemmed Social media exposure to health misinformation and effect on vaccination intention and behaviour
title_short Social media exposure to health misinformation and effect on vaccination intention and behaviour
title_sort social media exposure to health misinformation and effect on vaccination intention and behaviour
url http://psasir.upm.edu.my/id/eprint/119601/
http://psasir.upm.edu.my/id/eprint/119601/
http://psasir.upm.edu.my/id/eprint/119601/
http://psasir.upm.edu.my/id/eprint/119601/1/119601.pdf