Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design
This study explores the application of traditional Chinese auspicious patterns in modern jewellery design and their commercial value. Through literature review, image analysis and case studies, the study found that these auspicious patterns not only enrich the cultural connotation of modern jeweller...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119556/ http://psasir.upm.edu.my/id/eprint/119556/1/119556.pdf |
| _version_ | 1848868000543801344 |
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| author | Hong, Yao Alli, Hassan Shaari, Nazlina |
| author_facet | Hong, Yao Alli, Hassan Shaari, Nazlina |
| author_sort | Hong, Yao |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study explores the application of traditional Chinese auspicious patterns in modern jewellery design and their commercial value. Through literature review, image analysis and case studies, the study found that these auspicious patterns not only enrich the cultural connotation of modern jewellery design, but also give jewellery works unique value and market appeal. The beautiful meanings and traditional culture carried by auspicious patterns make jewellery works not only ornaments, but also carriers of culture and emotions. Research shows that, combined with modern design concepts, these traditional patterns can provide jewellery designers with rich creative inspiration, promote the innovation and diversification of modern jewellery design, and satisfy consumers' pursuit of personalization and cultural heritage. The study also found that this integration not only promotes the inheritance and innovation of traditional culture, but also enhances the market competitiveness and commercial value of jewellery brands, demonstrates the unique charm of Chinese culture, and promotes the diversified development of the jewellery market. |
| first_indexed | 2025-11-15T14:45:26Z |
| format | Article |
| id | upm-119556 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:45:26Z |
| publishDate | 2024 |
| publisher | Human Resources Management Academic Research Society (HRMARS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1195562025-08-28T01:16:43Z http://psasir.upm.edu.my/id/eprint/119556/ Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design Hong, Yao Alli, Hassan Shaari, Nazlina This study explores the application of traditional Chinese auspicious patterns in modern jewellery design and their commercial value. Through literature review, image analysis and case studies, the study found that these auspicious patterns not only enrich the cultural connotation of modern jewellery design, but also give jewellery works unique value and market appeal. The beautiful meanings and traditional culture carried by auspicious patterns make jewellery works not only ornaments, but also carriers of culture and emotions. Research shows that, combined with modern design concepts, these traditional patterns can provide jewellery designers with rich creative inspiration, promote the innovation and diversification of modern jewellery design, and satisfy consumers' pursuit of personalization and cultural heritage. The study also found that this integration not only promotes the inheritance and innovation of traditional culture, but also enhances the market competitiveness and commercial value of jewellery brands, demonstrates the unique charm of Chinese culture, and promotes the diversified development of the jewellery market. Human Resources Management Academic Research Society (HRMARS) 2024-08-31 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/119556/1/119556.pdf Hong, Yao and Alli, Hassan and Shaari, Nazlina (2024) Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design. International Journal of Academic Research in Business and Social Sciences, 14 (8). pp. 3020-3029. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/22408/Application-and-Commercial-Value-of-Traditional-Chinese-Auspicious-Patterns-in-Modern-Jewellery-Design 10.6007/ijarbss/v14-i8/22408 |
| spellingShingle | Hong, Yao Alli, Hassan Shaari, Nazlina Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design |
| title | Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design |
| title_full | Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design |
| title_fullStr | Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design |
| title_full_unstemmed | Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design |
| title_short | Application and commercial value of traditional Chinese auspicious patterns in modern jewellery design |
| title_sort | application and commercial value of traditional chinese auspicious patterns in modern jewellery design |
| url | http://psasir.upm.edu.my/id/eprint/119556/ http://psasir.upm.edu.my/id/eprint/119556/ http://psasir.upm.edu.my/id/eprint/119556/ http://psasir.upm.edu.my/id/eprint/119556/1/119556.pdf |