Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework
As China's market economy system advances, the pace of urbanization is rapidly increasing. Urban governance, particularly concerning visual advertising, significantly influences residents' quality of life. It is a key aspect of social governance for the government to address illegal visual...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Oxbridge Publishing House
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/119329/ http://psasir.upm.edu.my/id/eprint/119329/1/119329.pdf |
| _version_ | 1848867937221345280 |
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| author | Perumal, Velu Yue, Wu Miao, Su Osman, Syuhaily Tualeka, Abdul Rohim |
| author_facet | Perumal, Velu Yue, Wu Miao, Su Osman, Syuhaily Tualeka, Abdul Rohim |
| author_sort | Perumal, Velu |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | As China's market economy system advances, the pace of urbanization is rapidly increasing. Urban governance, particularly concerning visual advertising, significantly influences residents' quality of life. It is a key aspect of social governance for the government to address illegal visual advertisements and prevent the emergence of new ones through various legislative measures. Given the current inadequacies in visual advertising governance, it is crucial to establish a robust cooperative framework involving government agencies, as well as private and industrial organizations. Recently, Nanjing has made considerable progress in visual advertising governance by implementing a range of innovative measures under stringent administrative regulations. This study explores the historical evolution of visual advertising and proposes a strategy for integrating historical developments into the creation of a visual characteristic framework. The research utilizes the "multi-modal discourse analysis model" developed by Van Leeuwen for content analysis of various image-text groups. Key visual image frameworks considered include "subject content," "significance," "framing," and "modality," which are essential for constructing an effective visual characteristic framework. |
| first_indexed | 2025-11-15T14:44:26Z |
| format | Article |
| id | upm-119329 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:44:26Z |
| publishDate | 2024 |
| publisher | Oxbridge Publishing House |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1193292025-08-14T07:27:03Z http://psasir.upm.edu.my/id/eprint/119329/ Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework Perumal, Velu Yue, Wu Miao, Su Osman, Syuhaily Tualeka, Abdul Rohim As China's market economy system advances, the pace of urbanization is rapidly increasing. Urban governance, particularly concerning visual advertising, significantly influences residents' quality of life. It is a key aspect of social governance for the government to address illegal visual advertisements and prevent the emergence of new ones through various legislative measures. Given the current inadequacies in visual advertising governance, it is crucial to establish a robust cooperative framework involving government agencies, as well as private and industrial organizations. Recently, Nanjing has made considerable progress in visual advertising governance by implementing a range of innovative measures under stringent administrative regulations. This study explores the historical evolution of visual advertising and proposes a strategy for integrating historical developments into the creation of a visual characteristic framework. The research utilizes the "multi-modal discourse analysis model" developed by Van Leeuwen for content analysis of various image-text groups. Key visual image frameworks considered include "subject content," "significance," "framing," and "modality," which are essential for constructing an effective visual characteristic framework. Oxbridge Publishing House 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/119329/1/119329.pdf Perumal, Velu and Yue, Wu and Miao, Su and Osman, Syuhaily and Tualeka, Abdul Rohim (2024) Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework. Przestrzen Spoleczna, 24 (3). pp. 41-70. ISSN 2084-7696; eISSN: 2084-1558 https://socialspacejournal.eu/menu-script/index.php/ssj/article/view/445 |
| spellingShingle | Perumal, Velu Yue, Wu Miao, Su Osman, Syuhaily Tualeka, Abdul Rohim Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework |
| title | Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework |
| title_full | Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework |
| title_fullStr | Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework |
| title_full_unstemmed | Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework |
| title_short | Synergizing Nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework |
| title_sort | synergizing nanjing's visual advertising governance: an integrated approach fusing historical processes and ergonomic visual characteristic framework |
| url | http://psasir.upm.edu.my/id/eprint/119329/ http://psasir.upm.edu.my/id/eprint/119329/ http://psasir.upm.edu.my/id/eprint/119329/1/119329.pdf |