Lived meanings of counterfeit branded fashion goods for everyday consumption

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Lived meanings of counterfeit branded fashion goods for everyday consumption

Due to the plethora of counterfeit goods in the physical and virtual marketplace, the plummeting demand for genuine fashion goods led to social and economic problems in the fashion goods industry. These dark markets pose the most critical challenge for luxury brand manufacturers in discouraging cons...

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Bibliographic Details
Main Authors:	Rosely, Nurhidayah, Raja Yusof, Raja Nerina, Hashim, Haslinda, Abdullah Thani, Ayu Kamareenna
Format:	Article
Language:	English
Published:	Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/119305/ http://psasir.upm.edu.my/id/eprint/119305/1/119305.pdf

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