APA (7th ed.) Citation

Ng, S. I., Kamal Basha, N., Qiao, L. L., & Ying, X. L. (2024). Content matters! The effects of TikTok (Douyin) short video content on flow experience, trust, and purchase intention from the signaling theory perspective. University Malaysia Sarawak.

Chicago Style (17th ed.) Citation

Ng, Siew Imm, Norazlyn Kamal Basha, Lin Ling Qiao, and Xia Li Ying. Content Matters! The Effects of TikTok (Douyin) Short Video Content on Flow Experience, Trust, and Purchase Intention from the Signaling Theory Perspective. University Malaysia Sarawak, 2024.

MLA (9th ed.) Citation

Ng, Siew Imm, et al. Content Matters! The Effects of TikTok (Douyin) Short Video Content on Flow Experience, Trust, and Purchase Intention from the Signaling Theory Perspective. University Malaysia Sarawak, 2024.