A systematic review on the cultural design process for cultural creative product in China

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A systematic review on the cultural design process for cultural creative product in China

Lacking of cultural creative product’s (CCP) appeal and innovation are causing low purchasing interest among locals especially in China. There is a need to enhance the product appeal to improve the product purchasing in China. The purpose of this study is to identify what are the best cultural desig...

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Bibliographic Details
Main Authors:	Yuan, Jing, Abdul Ghafar, Maszura, Azmi, Athira
Format:	Article
Language:	English
Published:	UiTM Press 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/119120/ http://psasir.upm.edu.my/id/eprint/119120/1/119120.pdf

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