Determinants of health information verification: mediating roles of fake news awareness and network trust

In the digital era, the proliferation of health information necessitates individuals to evaluate its accuracy and reliability critically. This study investigates the influential factors in predicting health information verification behaviours, focusing particularly on trust in networks and fake news...

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Main Authors: Zaremohzzabieh, Zeinab, Ahmad Ghazali, Akmar Hayati, Ismail, Ismi Arif, Arshad, Mohd Mursyid, Mohd Zawawi, Julia Wirza
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2025
Online Access:http://psasir.upm.edu.my/id/eprint/118779/
http://psasir.upm.edu.my/id/eprint/118779/1/118779.pdf
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author Zaremohzzabieh, Zeinab
Ahmad Ghazali, Akmar Hayati
Ismail, Ismi Arif
Arshad, Mohd Mursyid
Mohd Zawawi, Julia Wirza
author_facet Zaremohzzabieh, Zeinab
Ahmad Ghazali, Akmar Hayati
Ismail, Ismi Arif
Arshad, Mohd Mursyid
Mohd Zawawi, Julia Wirza
author_sort Zaremohzzabieh, Zeinab
building UPM Institutional Repository
collection Online Access
description In the digital era, the proliferation of health information necessitates individuals to evaluate its accuracy and reliability critically. This study investigates the influential factors in predicting health information verification behaviours, focusing particularly on trust in networks and fake news awareness as mediating variables. Data were collected from 400 social networking users across five Malaysian states and analysed using partial least squares structural equation modelling. The findings indicate that fake news awareness emerged as the most significant predictor of health information verification behaviour. Furthermore, social tie variety and information quality significantly predicted fake news awareness. Through the mediation of fake news awareness, indirect relationships between information quality, social tie variety, and health information verification behaviour were identified. These findings highlight the need for practical interventions, such as digital literacy programs and awareness campaigns, to enhance users' ability to critically assess health information. Such efforts are essential for empowering social media users to distinguish reliable information from misinformation, ultimately contributing to better public health outcomes. Going forward, this research deepens the understanding of health information verification behaviour, expands the health sector’s existing knowledge base, and provides a comprehensive framework that enriches our understanding of the factors influencing information verification behaviour within the context of health in a non-Western setting.
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spelling upm-1187792025-07-24T06:16:49Z http://psasir.upm.edu.my/id/eprint/118779/ Determinants of health information verification: mediating roles of fake news awareness and network trust Zaremohzzabieh, Zeinab Ahmad Ghazali, Akmar Hayati Ismail, Ismi Arif Arshad, Mohd Mursyid Mohd Zawawi, Julia Wirza In the digital era, the proliferation of health information necessitates individuals to evaluate its accuracy and reliability critically. This study investigates the influential factors in predicting health information verification behaviours, focusing particularly on trust in networks and fake news awareness as mediating variables. Data were collected from 400 social networking users across five Malaysian states and analysed using partial least squares structural equation modelling. The findings indicate that fake news awareness emerged as the most significant predictor of health information verification behaviour. Furthermore, social tie variety and information quality significantly predicted fake news awareness. Through the mediation of fake news awareness, indirect relationships between information quality, social tie variety, and health information verification behaviour were identified. These findings highlight the need for practical interventions, such as digital literacy programs and awareness campaigns, to enhance users' ability to critically assess health information. Such efforts are essential for empowering social media users to distinguish reliable information from misinformation, ultimately contributing to better public health outcomes. Going forward, this research deepens the understanding of health information verification behaviour, expands the health sector’s existing knowledge base, and provides a comprehensive framework that enriches our understanding of the factors influencing information verification behaviour within the context of health in a non-Western setting. Penerbit Universiti Kebangsaan Malaysia 2025 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/118779/1/118779.pdf Zaremohzzabieh, Zeinab and Ahmad Ghazali, Akmar Hayati and Ismail, Ismi Arif and Arshad, Mohd Mursyid and Mohd Zawawi, Julia Wirza (2025) Determinants of health information verification: mediating roles of fake news awareness and network trust. Jurnal Komunikasi: Malaysian Journal of Communication, 41 (1). pp. 87-106. ISSN 2289-151X; eISSN: 2289-1528 https://ejournal.ukm.my/mjc/article/view/65387 10.17576/JKMJC-2025-4101-06
spellingShingle Zaremohzzabieh, Zeinab
Ahmad Ghazali, Akmar Hayati
Ismail, Ismi Arif
Arshad, Mohd Mursyid
Mohd Zawawi, Julia Wirza
Determinants of health information verification: mediating roles of fake news awareness and network trust
title Determinants of health information verification: mediating roles of fake news awareness and network trust
title_full Determinants of health information verification: mediating roles of fake news awareness and network trust
title_fullStr Determinants of health information verification: mediating roles of fake news awareness and network trust
title_full_unstemmed Determinants of health information verification: mediating roles of fake news awareness and network trust
title_short Determinants of health information verification: mediating roles of fake news awareness and network trust
title_sort determinants of health information verification: mediating roles of fake news awareness and network trust
url http://psasir.upm.edu.my/id/eprint/118779/
http://psasir.upm.edu.my/id/eprint/118779/
http://psasir.upm.edu.my/id/eprint/118779/
http://psasir.upm.edu.my/id/eprint/118779/1/118779.pdf