Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers

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Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers

Purpose: This research explores the impact of approach and avoidance drivers on users’ discontinuance usage intention (DUI) in social commerce (s-commerce). It also examines the mediating role of perceived enjoyment and the moderating role of autotelic personality traits. Design/methodology/approach...

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Bibliographic Details
Main Authors:	Chong, Sin-Er, Lim, Xin-Jean, Ng, Siew Imm, Kamal Basha, Norazlyn
Format:	Article
Published:	Emerald Publishing 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/118771/

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