The travel trend in the age of TikTok: how older Chinese tourists choose their travel destination – an empirical study using the UTAUT2 Model

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The travel trend in the age of TikTok: how older Chinese tourists choose their travel destination – an empirical study using the UTAUT2 Model

This study explores the influence of the short video platform TikTok on the travel decision-making process of older Chinese tourists, particularly in destination selection. With the widespread popularity of social media and short video content, the older population has gradually become an important...

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Bibliographic Details
Main Authors:	Wang, Zhikun, Kamarudin, Syafila, Yaakup, Hani Salwah
Format:	Article
Language:	English
Published:	Redfame Publishing Inc. 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/118612/ http://psasir.upm.edu.my/id/eprint/118612/1/118612.pdf

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