Investigating immersion and presence in virtual reality for architectural visualization

The architecture industry increasingly relies on virtual reality (VR) for architectural visualization, yet there is a critical issue of insufficient user involvement in the design process. This study investigates the sense of immersion and presence in the virtual environment among 60 Malaysian parti...

Full description

Bibliographic Details
Main Authors: Azmi, Athira, Syed Mohamad, Sharifah Mashita
Format: Article
Language:English
Published: Science and Information Organization 2025
Online Access:http://psasir.upm.edu.my/id/eprint/118504/
http://psasir.upm.edu.my/id/eprint/118504/1/118504.pdf
_version_ 1848867530451451904
author Azmi, Athira
Syed Mohamad, Sharifah Mashita
author_facet Azmi, Athira
Syed Mohamad, Sharifah Mashita
author_sort Azmi, Athira
building UPM Institutional Repository
collection Online Access
description The architecture industry increasingly relies on virtual reality (VR) for architectural visualization, yet there is a critical issue of insufficient user involvement in the design process. This study investigates the sense of immersion and presence in the virtual environment among 60 Malaysian participants aged 20 to 40. The study utilized a 1000 sq. ft. apartment with three bedrooms and two bathrooms, was replicated in a 3D model based on real-world references. Our findings show that participants were moderately immersed in the virtual environment (M = 4.86), but the lack of sense of touch, lack of detail, and interactivity within the virtual environment affected their sense of immersion in VR for architectural visualization. This study has enhanced our understanding of human-computer interaction in VR, specifically for architectural visualization, and has emphasized the importance of improving these aspects to create more effective architectural visualization user experiences.
first_indexed 2025-11-15T14:37:58Z
format Article
id upm-118504
institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T14:37:58Z
publishDate 2025
publisher Science and Information Organization
recordtype eprints
repository_type Digital Repository
spelling upm-1185042025-07-18T08:34:42Z http://psasir.upm.edu.my/id/eprint/118504/ Investigating immersion and presence in virtual reality for architectural visualization Azmi, Athira Syed Mohamad, Sharifah Mashita The architecture industry increasingly relies on virtual reality (VR) for architectural visualization, yet there is a critical issue of insufficient user involvement in the design process. This study investigates the sense of immersion and presence in the virtual environment among 60 Malaysian participants aged 20 to 40. The study utilized a 1000 sq. ft. apartment with three bedrooms and two bathrooms, was replicated in a 3D model based on real-world references. Our findings show that participants were moderately immersed in the virtual environment (M = 4.86), but the lack of sense of touch, lack of detail, and interactivity within the virtual environment affected their sense of immersion in VR for architectural visualization. This study has enhanced our understanding of human-computer interaction in VR, specifically for architectural visualization, and has emphasized the importance of improving these aspects to create more effective architectural visualization user experiences. Science and Information Organization 2025 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/118504/1/118504.pdf Azmi, Athira and Syed Mohamad, Sharifah Mashita (2025) Investigating immersion and presence in virtual reality for architectural visualization. International Journal of Advanced Computer Science and Applications, 16 (1). pp. 172-179. ISSN 2158-107X; eISSN: 2156-5570 https://thesai.org/Publications/ViewPaper?Volume=16&Issue=1&Code=ijacsa&SerialNo=17 10.14569/IJACSA.2025.0160117
spellingShingle Azmi, Athira
Syed Mohamad, Sharifah Mashita
Investigating immersion and presence in virtual reality for architectural visualization
title Investigating immersion and presence in virtual reality for architectural visualization
title_full Investigating immersion and presence in virtual reality for architectural visualization
title_fullStr Investigating immersion and presence in virtual reality for architectural visualization
title_full_unstemmed Investigating immersion and presence in virtual reality for architectural visualization
title_short Investigating immersion and presence in virtual reality for architectural visualization
title_sort investigating immersion and presence in virtual reality for architectural visualization
url http://psasir.upm.edu.my/id/eprint/118504/
http://psasir.upm.edu.my/id/eprint/118504/
http://psasir.upm.edu.my/id/eprint/118504/
http://psasir.upm.edu.my/id/eprint/118504/1/118504.pdf