Examining the multidimensional impact on soft drink packaging preferences through the unified model of aesthetics

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Examining the multidimensional impact on soft drink packaging preferences through the unified model of aesthetics

Consumer psychology has been proven to have an essential influence on aesthetic preferences. Previous research on aesthetics focused on long-lasting product categories and was conducted at a single level. However, aesthetics is multidimensional, which has been overlooked. Our research is based on th...

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Bibliographic Details
Main Authors:	Ding, Sinong, Yahaya, Mohd Faiz, Abdul Rahman, Ahmad Rizal
Format:	Article
Language:	English
Published:	Nature Research 2025
Online Access:	http://psasir.upm.edu.my/id/eprint/118389/ http://psasir.upm.edu.my/id/eprint/118389/1/118389.pdf

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