Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation
The integration of artificial intelligence (AI) into packaging design has transformed the industry by enabling personalization, interactivity, and efficiency. Simultaneously, traditional Chinese cultural elements, such as motifs, symbols, and colors, hold significant value in preserving heritage and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/118362/ http://psasir.upm.edu.my/id/eprint/118362/1/118362.pdf |
| _version_ | 1848867498446815232 |
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| author | Wang, Hang Alli, Hassan Hawari, Nurhanisah Wenyu, Wang |
| author_facet | Wang, Hang Alli, Hassan Hawari, Nurhanisah Wenyu, Wang |
| author_sort | Wang, Hang |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The integration of artificial intelligence (AI) into packaging design has transformed the industry by enabling personalization, interactivity, and efficiency. Simultaneously, traditional Chinese cultural elements, such as motifs, symbols, and colors, hold significant value in preserving heritage and fostering emotional connections with consumers. This study explores the intersection of domains and analyzing the AI technologies that can support the Chinese traditional cultural aesthetics packaging for fulfilling the modern consumer demands. By examining existing literature, case studies, and conceptual frameworks, it can indicate several key challenges and overcoming toward commercialization as well as highlighting the opportunities for sustainability and cross-cultural innovation. The findings underscore the potential of AI to balance the tradition and modernity of a new packaging design and offering a new pathway to enhance the consumer preference, preserve cultural heritage, and achieving the global market needs. |
| first_indexed | 2025-11-15T14:37:27Z |
| format | Article |
| id | upm-118362 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:37:27Z |
| publishDate | 2024 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1183622025-07-08T06:54:54Z http://psasir.upm.edu.my/id/eprint/118362/ Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation Wang, Hang Alli, Hassan Hawari, Nurhanisah Wenyu, Wang The integration of artificial intelligence (AI) into packaging design has transformed the industry by enabling personalization, interactivity, and efficiency. Simultaneously, traditional Chinese cultural elements, such as motifs, symbols, and colors, hold significant value in preserving heritage and fostering emotional connections with consumers. This study explores the intersection of domains and analyzing the AI technologies that can support the Chinese traditional cultural aesthetics packaging for fulfilling the modern consumer demands. By examining existing literature, case studies, and conceptual frameworks, it can indicate several key challenges and overcoming toward commercialization as well as highlighting the opportunities for sustainability and cross-cultural innovation. The findings underscore the potential of AI to balance the tradition and modernity of a new packaging design and offering a new pathway to enhance the consumer preference, preserve cultural heritage, and achieving the global market needs. Human Resource Management Academic Research Society 2024-12-16 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/118362/1/118362.pdf Wang, Hang and Alli, Hassan and Hawari, Nurhanisah and Wenyu, Wang (2024) Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation. International Journal of Academic Research in Business and Social Sciences, 14 (12). pp. 1826-1836. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23689/Artificial-Intelligence-in-Packaging-Design-Integrating-Traditional-Chinese-Cultural-Elements-for-Cultural-Preservation-and-Innovation 10.6007/ijarbss/v14-i12/23689 |
| spellingShingle | Wang, Hang Alli, Hassan Hawari, Nurhanisah Wenyu, Wang Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation |
| title | Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation |
| title_full | Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation |
| title_fullStr | Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation |
| title_full_unstemmed | Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation |
| title_short | Artificial intelligence in packaging design: integrating traditional Chinese cultural elements for cultural preservation and innovation |
| title_sort | artificial intelligence in packaging design: integrating traditional chinese cultural elements for cultural preservation and innovation |
| url | http://psasir.upm.edu.my/id/eprint/118362/ http://psasir.upm.edu.my/id/eprint/118362/ http://psasir.upm.edu.my/id/eprint/118362/ http://psasir.upm.edu.my/id/eprint/118362/1/118362.pdf |