The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia

Tourism growth in culturally rich destinations like Yogyakarta, Indonesia, brings both opportunities and challenges, necessitating harmonious local-tourist relations. This study explores the influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards touris...

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Main Authors: Budiutami, Giannisa Novi, Ma’rof, Aini Azeqa, Abdullah, Haslinda, Kunasekaran, Puvaneswaran
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118300/
http://psasir.upm.edu.my/id/eprint/118300/1/118300.pdf
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author Budiutami, Giannisa Novi
Ma’rof, Aini Azeqa
Abdullah, Haslinda
Kunasekaran, Puvaneswaran
author_facet Budiutami, Giannisa Novi
Ma’rof, Aini Azeqa
Abdullah, Haslinda
Kunasekaran, Puvaneswaran
author_sort Budiutami, Giannisa Novi
building UPM Institutional Repository
collection Online Access
description Tourism growth in culturally rich destinations like Yogyakarta, Indonesia, brings both opportunities and challenges, necessitating harmonious local-tourist relations. This study explores the influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists among local residents. A sample of 434 participants was analyzed using quantitative methods, including Pearson correlation and multiple regression analyses performed in SPSS. The results revealed that tolerance was the strongest predictor of positive attitude towards tourists, followed by prosocial behavior, cultural openness, and social identity. These findings highlight the critical role of fostering tolerance and cultural openness, alongside prosocial behaviors, in promoting positive perceptions of tourists. The insights derived from this research offer valuable guidance for community leaders, policymakers, and tourism authorities aiming to enhance sustainable tourism development in Yogyakarta.
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institution Universiti Putra Malaysia
institution_category Local University
language English
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publishDate 2024
publisher Human Resource Management Academic Research Society
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spelling upm-1183002025-07-04T02:50:57Z http://psasir.upm.edu.my/id/eprint/118300/ The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia Budiutami, Giannisa Novi Ma’rof, Aini Azeqa Abdullah, Haslinda Kunasekaran, Puvaneswaran Tourism growth in culturally rich destinations like Yogyakarta, Indonesia, brings both opportunities and challenges, necessitating harmonious local-tourist relations. This study explores the influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists among local residents. A sample of 434 participants was analyzed using quantitative methods, including Pearson correlation and multiple regression analyses performed in SPSS. The results revealed that tolerance was the strongest predictor of positive attitude towards tourists, followed by prosocial behavior, cultural openness, and social identity. These findings highlight the critical role of fostering tolerance and cultural openness, alongside prosocial behaviors, in promoting positive perceptions of tourists. The insights derived from this research offer valuable guidance for community leaders, policymakers, and tourism authorities aiming to enhance sustainable tourism development in Yogyakarta. Human Resource Management Academic Research Society 2024-12-09 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/118300/1/118300.pdf Budiutami, Giannisa Novi and Ma’rof, Aini Azeqa and Abdullah, Haslinda and Kunasekaran, Puvaneswaran (2024) The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia. International Journal of Academic Research in Business and Social Sciences, 14 (12). pp. 961-975. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/24038/The-Influence-of-Tolerance-Prosocial-Behavior-Cultural-Openness-and-Social-Identity-on-Attitude-towards-Tourists-A-Quantitative-Study-among-Local-Residents-in-Yogyakarta-Indonesia 10.6007/ijarbss/v14-i12/24038
spellingShingle Budiutami, Giannisa Novi
Ma’rof, Aini Azeqa
Abdullah, Haslinda
Kunasekaran, Puvaneswaran
The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia
title The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia
title_full The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia
title_fullStr The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia
title_full_unstemmed The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia
title_short The influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in Yogyakarta, Indonesia
title_sort influence of tolerance, prosocial behavior, cultural openness, and social identity on attitude towards tourists: a quantitative study among local residents in yogyakarta, indonesia
url http://psasir.upm.edu.my/id/eprint/118300/
http://psasir.upm.edu.my/id/eprint/118300/
http://psasir.upm.edu.my/id/eprint/118300/
http://psasir.upm.edu.my/id/eprint/118300/1/118300.pdf