Data-driven user personas in requirement engineering with NLP and behavior analysis

As technology rapidly evolves, software development faces growing complexity, requiring adaptation to dynamic user expectations. This study addresses a critical gap in the existing literature by integrating behavioral data and sentiment analysis into the user persona development process within the r...

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Main Authors: Liang, He, Muhammad, Sufri, Zainudin, M.N. Shah
Format: Article
Language:English
Published: Politeknik Negeri Padang 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118175/
http://psasir.upm.edu.my/id/eprint/118175/1/118175.pdf
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author Liang, He
Muhammad, Sufri
Zainudin, M.N. Shah
author_facet Liang, He
Muhammad, Sufri
Zainudin, M.N. Shah
author_sort Liang, He
building UPM Institutional Repository
collection Online Access
description As technology rapidly evolves, software development faces growing complexity, requiring adaptation to dynamic user expectations. This study addresses a critical gap in the existing literature by integrating behavioral data and sentiment analysis into the user persona development process within the requirement engineering framework. The primary objective is to create more accurate and representative user personas that better guide software design and development. To achieve this, the research employs advanced Natural Language Processing (NLP) techniques to systematically analyze extensive behavioral and sentiment data collected from social media platforms. The integration process involves segmenting user data into behavioral patterns and emotional states, which are then synthesized to develop nuanced user personas. These personas are expected to significantly improve the accuracy of user requirements, leading to enhanced software performance, increased user satisfaction, and greater development efficiency. The target application area for this research is mobile telecommunications, where precise user understanding is critical. The results indicate that this approach not only refines the traditional persona method but also addresses the evolving needs of users more holistically. By advancing the methodology for user-centered design, this study contributes to the broader field of requirement engineering. Future research will validate and refine this approach across diverse domains, ensuring its adaptability and effectiveness in different contexts. This paper thus has the potential to make a significant impact on how user personas are developed and utilized in software engineering
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spelling upm-1181752025-06-26T04:43:32Z http://psasir.upm.edu.my/id/eprint/118175/ Data-driven user personas in requirement engineering with NLP and behavior analysis Liang, He Muhammad, Sufri Zainudin, M.N. Shah As technology rapidly evolves, software development faces growing complexity, requiring adaptation to dynamic user expectations. This study addresses a critical gap in the existing literature by integrating behavioral data and sentiment analysis into the user persona development process within the requirement engineering framework. The primary objective is to create more accurate and representative user personas that better guide software design and development. To achieve this, the research employs advanced Natural Language Processing (NLP) techniques to systematically analyze extensive behavioral and sentiment data collected from social media platforms. The integration process involves segmenting user data into behavioral patterns and emotional states, which are then synthesized to develop nuanced user personas. These personas are expected to significantly improve the accuracy of user requirements, leading to enhanced software performance, increased user satisfaction, and greater development efficiency. The target application area for this research is mobile telecommunications, where precise user understanding is critical. The results indicate that this approach not only refines the traditional persona method but also addresses the evolving needs of users more holistically. By advancing the methodology for user-centered design, this study contributes to the broader field of requirement engineering. Future research will validate and refine this approach across diverse domains, ensuring its adaptability and effectiveness in different contexts. This paper thus has the potential to make a significant impact on how user personas are developed and utilized in software engineering Politeknik Negeri Padang 2024 Article PeerReviewed text en cc_by_sa_4 http://psasir.upm.edu.my/id/eprint/118175/1/118175.pdf Liang, He and Muhammad, Sufri and Zainudin, M.N. Shah (2024) Data-driven user personas in requirement engineering with NLP and behavior analysis. International Journal on Informatics Visualization, 8 (4). pp. 2033-2045. ISSN 2549-9610; eISSN: 2549-9904 https://www.joiv.org/index.php/joiv/article/view/3625/1124 10.62527/joiv.8.4.3625
spellingShingle Liang, He
Muhammad, Sufri
Zainudin, M.N. Shah
Data-driven user personas in requirement engineering with NLP and behavior analysis
title Data-driven user personas in requirement engineering with NLP and behavior analysis
title_full Data-driven user personas in requirement engineering with NLP and behavior analysis
title_fullStr Data-driven user personas in requirement engineering with NLP and behavior analysis
title_full_unstemmed Data-driven user personas in requirement engineering with NLP and behavior analysis
title_short Data-driven user personas in requirement engineering with NLP and behavior analysis
title_sort data-driven user personas in requirement engineering with nlp and behavior analysis
url http://psasir.upm.edu.my/id/eprint/118175/
http://psasir.upm.edu.my/id/eprint/118175/
http://psasir.upm.edu.my/id/eprint/118175/
http://psasir.upm.edu.my/id/eprint/118175/1/118175.pdf