Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era

In Malaysia, tourism arrival statistics indicated a high reduction trend from 26.10 million in the year 2019 to 4.33 million in the year 2020. This trend continues decreasing to only 0.13 million in the year 2021 and caused a big drop in receipt to 0.24 billion. This situation indicates that it has...

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Main Authors: Johari, Shazali, Isa, Siti Suriawati, Ramlan, Mohd Aswad, Sukor, Salfarina
Format: Article
Language:English
Published: Faculty of Human Ecology, UPM 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118116/
http://psasir.upm.edu.my/id/eprint/118116/1/118113.pdf
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author Johari, Shazali
Isa, Siti Suriawati
Ramlan, Mohd Aswad
Sukor, Salfarina
author_facet Johari, Shazali
Isa, Siti Suriawati
Ramlan, Mohd Aswad
Sukor, Salfarina
author_sort Johari, Shazali
building UPM Institutional Repository
collection Online Access
description In Malaysia, tourism arrival statistics indicated a high reduction trend from 26.10 million in the year 2019 to 4.33 million in the year 2020. This trend continues decreasing to only 0.13 million in the year 2021 and caused a big drop in receipt to 0.24 billion. This situation indicates that it has been critical for our tourism and hotel industry in ensuring the survival of the operations, especially due to the COVID-19 pandemic. Therefore, this research has closed the gap by providing new dynamic capabilities (DCs) dimensions to be applied by the other hotels to face the uncertainty of market shifts such as pandemics or economic downturns, renew competencies, and adapt faster to any changes in the internal or external environment. Quantitative approach used in this study involved 86 respondents from 65 hotels which are a hotels member of Malaysian Association of Hotels (MAH) in Melaka. Data collected through an online survey. Method to analyze data are descriptive and multiple linear regression using IBM SPSS Statistics Version 25. Instruments adopted from previous scholars through validated questionnaires have been executed. The findings of the research revealed that Market Orientation and Knowledge management dimensions were revealed to be the strong factors that influenced the organizational performance of the hotels in Melaka. Taking everything into account, this research has contributed to the body of knowledge specifically by exploring and exploiting the new dynamic capabilities that would help to unlock the potential of the internal or external resources of the hotel’s organization. This study proved that the DCs were effective, and previous researchers have been highlighting the significance of DCs as a factor in influencing the organizational performance of the hotels industry. Nevertheless, choosing the best and most suitable DCs for the industry will influence the direction of success, especially when dealing with internal challenges, customers, competitors, and market fluctuations.
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spelling upm-1181162025-06-25T03:04:16Z http://psasir.upm.edu.my/id/eprint/118116/ Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era Johari, Shazali Isa, Siti Suriawati Ramlan, Mohd Aswad Sukor, Salfarina In Malaysia, tourism arrival statistics indicated a high reduction trend from 26.10 million in the year 2019 to 4.33 million in the year 2020. This trend continues decreasing to only 0.13 million in the year 2021 and caused a big drop in receipt to 0.24 billion. This situation indicates that it has been critical for our tourism and hotel industry in ensuring the survival of the operations, especially due to the COVID-19 pandemic. Therefore, this research has closed the gap by providing new dynamic capabilities (DCs) dimensions to be applied by the other hotels to face the uncertainty of market shifts such as pandemics or economic downturns, renew competencies, and adapt faster to any changes in the internal or external environment. Quantitative approach used in this study involved 86 respondents from 65 hotels which are a hotels member of Malaysian Association of Hotels (MAH) in Melaka. Data collected through an online survey. Method to analyze data are descriptive and multiple linear regression using IBM SPSS Statistics Version 25. Instruments adopted from previous scholars through validated questionnaires have been executed. The findings of the research revealed that Market Orientation and Knowledge management dimensions were revealed to be the strong factors that influenced the organizational performance of the hotels in Melaka. Taking everything into account, this research has contributed to the body of knowledge specifically by exploring and exploiting the new dynamic capabilities that would help to unlock the potential of the internal or external resources of the hotel’s organization. This study proved that the DCs were effective, and previous researchers have been highlighting the significance of DCs as a factor in influencing the organizational performance of the hotels industry. Nevertheless, choosing the best and most suitable DCs for the industry will influence the direction of success, especially when dealing with internal challenges, customers, competitors, and market fluctuations. Faculty of Human Ecology, UPM 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/118116/1/118113.pdf Johari, Shazali and Isa, Siti Suriawati and Ramlan, Mohd Aswad and Sukor, Salfarina (2024) Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era. Malaysian Journal of Human Ecology, 5 (1). pp. 148-163. ISSN 2773-4951 https://eco1.upm.edu.my/upload/dokumen/20241212170458MJHE_VOL5_1_12_12_24_-4.50.pdf
spellingShingle Johari, Shazali
Isa, Siti Suriawati
Ramlan, Mohd Aswad
Sukor, Salfarina
Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era
title Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era
title_full Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era
title_fullStr Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era
title_full_unstemmed Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era
title_short Factors influencing organizational performance: a dynamic capabilities (DCS) practiced by hotel industry in Melaka post pandemic era
title_sort factors influencing organizational performance: a dynamic capabilities (dcs) practiced by hotel industry in melaka post pandemic era
url http://psasir.upm.edu.my/id/eprint/118116/
http://psasir.upm.edu.my/id/eprint/118116/
http://psasir.upm.edu.my/id/eprint/118116/1/118113.pdf