Understanding user attitude towards ai agents: the roles of perceived competence, trust in technology, and social influence

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Understanding user attitude towards ai agents: the roles of perceived competence, trust in technology, and social influence

This study investigates the impact of perceived competence, trust in technology, and social influence on user attitude towards AI agents. Utilizing a quantitative research design, a sample of 434 participants was surveyed to analyze the relationships between these factors and their influence on atti...

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Bibliographic Details
Main Authors:	Bo, Duan, Ma’rof, Aini Azeqa
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/118064/ http://psasir.upm.edu.my/id/eprint/118064/1/118064.pdf

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