The influence of health literacy, social media exposure, and peer influence on vaccine hesitancy among Malaysian youth

This study examines the influence of health literacy, social media exposure, and peer influence on vaccine hesitancy among Malaysian youth. A sample of 425 participants, aged 18-30, was surveyed using validated instruments to measure these variables. Pearson correlation and multiple regression analy...

Full description

Bibliographic Details
Main Authors: Mohamad Arrif Emir, Widad Emir, Ma’rof, Aini Azeqa
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
Online Access:http://psasir.upm.edu.my/id/eprint/118051/
http://psasir.upm.edu.my/id/eprint/118051/1/118051.pdf
Description
Summary:This study examines the influence of health literacy, social media exposure, and peer influence on vaccine hesitancy among Malaysian youth. A sample of 425 participants, aged 18-30, was surveyed using validated instruments to measure these variables. Pearson correlation and multiple regression analyses were used to assess the relationships between the independent variables and vaccine hesitancy. The findings revealed that health literacy was the strongest negative predictor of vaccine hesitancy, indicating that youth with higher health literacy levels were less likely to resist vaccines. Social media exposure significantly increased vaccine hesitancy, supporting previous findings that misinformation spread via social media platforms fuels distrust toward vaccines. Peer influence also contributed to vaccine hesitancy, demonstrating the substantial impact of social networks on health decision-making. These results underscore the importance of enhancing health literacy, counteracting misinformation on social media, and addressing peer group dynamics in strategies to reduce vaccine hesitancy among Malaysian youth. Health policymakers and public health programs should focus on these key areas to improve vaccine uptake in this population.