Factors influencing Muslim consumer behavior toward halal nutraceutical products

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Factors influencing Muslim consumer behavior toward halal nutraceutical products

The consumption behavior of Muslims toward halal products has garnered considerable attention in recent years. While halal traditionally referred to permissible food and beverages, its scope has significantly broadened to encompass various sectors, including financial services, logistics, cosmetics,...

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Bibliographic Details
Main Author:	Shamsudin, Siti Nurunnajwa
Format:	Thesis
Language:	English
Published:	2024
Subjects:	Consumer behavior Nutraceuticals - Marketing Halal products - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/118024/ http://psasir.upm.edu.my/id/eprint/118024/1/118024.pdf

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