Dissemination of Shanxi Mountain songs

The purpose of this study is to investigate three genres of Shanxi mountain songs: Shanqu, Kaihuadiao, and Juanxipian in terms of their current dissemination, channels and media, and to measure the differences in the dissemination of the three genres. For the purpose of this study, an online questio...

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Main Authors: Zhihong, Wang, Mohamed Razali, Camellia Siti Maya, Musib, Ahmad Faudzi
Format: Article
Language:English
Published: Human Resources Management Academic Research Society (HRMARS) 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117895/
http://psasir.upm.edu.my/id/eprint/117895/1/117895.pdf
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author Zhihong, Wang
Mohamed Razali, Camellia Siti Maya
Musib, Ahmad Faudzi
author_facet Zhihong, Wang
Mohamed Razali, Camellia Siti Maya
Musib, Ahmad Faudzi
author_sort Zhihong, Wang
building UPM Institutional Repository
collection Online Access
description The purpose of this study is to investigate three genres of Shanxi mountain songs: Shanqu, Kaihuadiao, and Juanxipian in terms of their current dissemination, channels and media, and to measure the differences in the dissemination of the three genres. For the purpose of this study, an online questionnaire was designed and conducted and a total of 435 samples were responded to. The results of this study show that respondents' familiarity with and popularity of the three genres of Shanxi mountain songs are low, and the audience's knowledge of Shanxi mountain songs is generally weak. Respondents accessed information about the three genres of Shanxi mountain songs more from communication channels like cultural events and educational environments, and from traditional media like television programmes. In addition, the feedback from the respondents clarified the situation that there are differences in the dissemination of the three genres of Shanxi mountain songs. In conclusion, the survey report on the dissemination of the three genres of Shanxi mountain songs will help to provide data support for the development of subsequent studies on the dissemination of Shanxi mountain songs.
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spelling upm-1178952025-06-16T07:08:22Z http://psasir.upm.edu.my/id/eprint/117895/ Dissemination of Shanxi Mountain songs Zhihong, Wang Mohamed Razali, Camellia Siti Maya Musib, Ahmad Faudzi The purpose of this study is to investigate three genres of Shanxi mountain songs: Shanqu, Kaihuadiao, and Juanxipian in terms of their current dissemination, channels and media, and to measure the differences in the dissemination of the three genres. For the purpose of this study, an online questionnaire was designed and conducted and a total of 435 samples were responded to. The results of this study show that respondents' familiarity with and popularity of the three genres of Shanxi mountain songs are low, and the audience's knowledge of Shanxi mountain songs is generally weak. Respondents accessed information about the three genres of Shanxi mountain songs more from communication channels like cultural events and educational environments, and from traditional media like television programmes. In addition, the feedback from the respondents clarified the situation that there are differences in the dissemination of the three genres of Shanxi mountain songs. In conclusion, the survey report on the dissemination of the three genres of Shanxi mountain songs will help to provide data support for the development of subsequent studies on the dissemination of Shanxi mountain songs. Human Resources Management Academic Research Society (HRMARS) 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/117895/1/117895.pdf Zhihong, Wang and Mohamed Razali, Camellia Siti Maya and Musib, Ahmad Faudzi (2024) Dissemination of Shanxi Mountain songs. International Journal of Academic Research in Business and Social Sciences, 14 (11). pp. 1955-1964. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23389/Dissemination-of-Shanxi-Mountain-Songs 10.6007/ijarbss/v14-i11/23389
spellingShingle Zhihong, Wang
Mohamed Razali, Camellia Siti Maya
Musib, Ahmad Faudzi
Dissemination of Shanxi Mountain songs
title Dissemination of Shanxi Mountain songs
title_full Dissemination of Shanxi Mountain songs
title_fullStr Dissemination of Shanxi Mountain songs
title_full_unstemmed Dissemination of Shanxi Mountain songs
title_short Dissemination of Shanxi Mountain songs
title_sort dissemination of shanxi mountain songs
url http://psasir.upm.edu.my/id/eprint/117895/
http://psasir.upm.edu.my/id/eprint/117895/
http://psasir.upm.edu.my/id/eprint/117895/
http://psasir.upm.edu.my/id/eprint/117895/1/117895.pdf