Integrating LDA thematic model, FCE, and QFD methods for consumer-centered visual planning of the creative tourism destination: a macrosystem decision approach
Satisfying the consumer needs of tourism users is the key to the success of creative tourism destinations in landscape shaping, project design, and tourism operation. However, existing research on tourist needs mostly relies on expert experience and often stops at establishing evaluation results,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117766/ http://psasir.upm.edu.my/id/eprint/117766/1/117766.pdf |
| Summary: | Satisfying the consumer needs of tourism users is the key to the success of creative tourism destinations in
landscape shaping, project design, and tourism operation. However, existing research on tourist needs mostly
relies on expert experience and often stops at establishing evaluation results, lacking a systematic mechanism for
translating user needs into implementation design. This study, however, synthesizes the perspectives of professionals
and space users and innovatively proposes a macro-systematic decision-making approach that combines
the LDA(Latent Dirichlet Allocation) thematic model, FCE(Fuzzy comprehensive evaluation), and QFD
(Quality-function deployment) theory to ensure that the visual quality planning of tourism landscapes is
closer to the aesthetic expectations of actual users. The feasibility of the research method was tested by analyzing
1056 social media comments and 237 questionnaires from a famous Chinese creative tourism venue (798 Art
District) to determine the priority of design feature planning, thus improving the satisfaction of the tourist
experience. The results show that more room for improvement is needed in terms of aesthetics, fun, creativity,
and comfort of creative tourism venues in China. Relevant professionals should pay attention to attracting more
potential consumers and enhancing their visual experience evaluation through the construction of features such
as novelty, uniqueness, history, openness, and diversity in creative tourism destinations. The results of this study
not only enrich the practical application of the theory of mass-functional configuration but also provide an
important reference for how art can be involved in urban public space to enrich the evaluation of the tourism
experience. |
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