Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley
The primary purpose of this study was to determine the correlation between attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley, Malaysia. Two hundred eleven adults participated in this study, and volunteers administered the p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association (MACFEA)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117662/ http://psasir.upm.edu.my/id/eprint/117662/1/117662.pdf |
| _version_ | 1848867308069453824 |
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| author | Md Jusoh, Zuroni Loo, Zheng Hao |
| author_facet | Md Jusoh, Zuroni Loo, Zheng Hao |
| author_sort | Md Jusoh, Zuroni |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The primary purpose of this study was to determine the correlation between attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley, Malaysia. Two hundred eleven adults participated in this study, and volunteers administered the participants. The data were collected through a set of self-administered questionnaires. The finding demonstrated that there is a significant relationship was found between attitude (r=.872, p=.000), subjective norms (r=.771, p=.000), and perceived behavioral control (PBC) (r=.766, p=.000) towards fast fashion buying behavior. Findings from this study suggest that personal factors like attitude, subjective norms, and PBC can significantly correlate with fast fashion buying behavior. |
| first_indexed | 2025-11-15T14:34:26Z |
| format | Article |
| id | upm-117662 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:34:26Z |
| publishDate | 2024 |
| publisher | Malaysian Consumer and Family Economics Association (MACFEA) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1176622025-06-09T02:14:29Z http://psasir.upm.edu.my/id/eprint/117662/ Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley Md Jusoh, Zuroni Loo, Zheng Hao The primary purpose of this study was to determine the correlation between attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley, Malaysia. Two hundred eleven adults participated in this study, and volunteers administered the participants. The data were collected through a set of self-administered questionnaires. The finding demonstrated that there is a significant relationship was found between attitude (r=.872, p=.000), subjective norms (r=.771, p=.000), and perceived behavioral control (PBC) (r=.766, p=.000) towards fast fashion buying behavior. Findings from this study suggest that personal factors like attitude, subjective norms, and PBC can significantly correlate with fast fashion buying behavior. Malaysian Consumer and Family Economics Association (MACFEA) 2024-12-31 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/117662/1/117662.pdf Md Jusoh, Zuroni and Loo, Zheng Hao (2024) Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley. Jurnal Pengguna Malaysia, 40 (1). pp. 1-20. ISSN 1511-998X; eISSN: 3030-8799 https://jpmjurnal.com/jpm/article/view/274 |
| spellingShingle | Md Jusoh, Zuroni Loo, Zheng Hao Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley |
| title | Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley |
| title_full | Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley |
| title_fullStr | Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley |
| title_full_unstemmed | Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley |
| title_short | Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley |
| title_sort | attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in klang valley |
| url | http://psasir.upm.edu.my/id/eprint/117662/ http://psasir.upm.edu.my/id/eprint/117662/ http://psasir.upm.edu.my/id/eprint/117662/1/117662.pdf |