Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace

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Knowledge mapping of impulsive buying behaviour research: a visual analysis using CiteSpace

With the development of e-commerce, impulse buying behavior has transitioned from offline to online, presenting significant exploration value. This study aims to provide a compre- hensive knowledge map and in-depth analysis of research on impulsive purchase behavior, helping readers understand the l...

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Bibliographic Details
Main Authors:	Yee Choy Leong, Choy Leong, Lee Shin Yiing, Shin Yiing, Gong Xiyun, Gong, Ethan Yi Cao, Ethan Yi, Mohammad Saif, Abu Naser
Format:	Article
Language:	English
Published:	Springer 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117660/ http://psasir.upm.edu.my/id/eprint/117660/1/117660.pdf

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