Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience

In the age of digitalization, travel applications (or travel apps) are indispensable tools for modern travel activities. During an app's selection and adoption phases, privacy concerns remain a sensitive issue that may demotivate users’ from continuing to use it. This study integrated both the...

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Main Authors: Gao, Ziyi, Cheah, Jun-Hwa, Lim, Xin-Jean, Ng, Siew Imm, Cham, Tat-Huei, Yee, Choy Leong
Format: Article
Published: SAGE Publications 2023
Online Access:http://psasir.upm.edu.my/id/eprint/117604/
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author Gao, Ziyi
Cheah, Jun-Hwa
Lim, Xin-Jean
Ng, Siew Imm
Cham, Tat-Huei
Yee, Choy Leong
author_facet Gao, Ziyi
Cheah, Jun-Hwa
Lim, Xin-Jean
Ng, Siew Imm
Cham, Tat-Huei
Yee, Choy Leong
author_sort Gao, Ziyi
building UPM Institutional Repository
collection Online Access
description In the age of digitalization, travel applications (or travel apps) are indispensable tools for modern travel activities. During an app's selection and adoption phases, privacy concerns remain a sensitive issue that may demotivate users’ from continuing to use it. This study integrated both the stimulus-organism-response model (S-O-R) and psychological reaction theory (PRT) to explore the factors that influence users’ app usage experiences and behavioral responses. A self-administered questionnaire was designed and distributed to Gen Y users in mainland China. The findings of PLS-SEM analysis showed that usage intentions are predicted by the ability of travel apps to engage with users and generate favorable values. Additionally, users with low privacy concerns were shown to have a stronger intention to recommend travel apps to others. All in all, the findings from this study offer valuable insights to tourism providers and app developers.
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institution Universiti Putra Malaysia
institution_category Local University
last_indexed 2025-11-15T14:34:12Z
publishDate 2023
publisher SAGE Publications
recordtype eprints
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spelling upm-1176042025-05-30T03:29:02Z http://psasir.upm.edu.my/id/eprint/117604/ Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience Gao, Ziyi Cheah, Jun-Hwa Lim, Xin-Jean Ng, Siew Imm Cham, Tat-Huei Yee, Choy Leong In the age of digitalization, travel applications (or travel apps) are indispensable tools for modern travel activities. During an app's selection and adoption phases, privacy concerns remain a sensitive issue that may demotivate users’ from continuing to use it. This study integrated both the stimulus-organism-response model (S-O-R) and psychological reaction theory (PRT) to explore the factors that influence users’ app usage experiences and behavioral responses. A self-administered questionnaire was designed and distributed to Gen Y users in mainland China. The findings of PLS-SEM analysis showed that usage intentions are predicted by the ability of travel apps to engage with users and generate favorable values. Additionally, users with low privacy concerns were shown to have a stronger intention to recommend travel apps to others. All in all, the findings from this study offer valuable insights to tourism providers and app developers. SAGE Publications 2023-01-31 Article PeerReviewed Gao, Ziyi and Cheah, Jun-Hwa and Lim, Xin-Jean and Ng, Siew Imm and Cham, Tat-Huei and Yee, Choy Leong (2023) Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience. Journal of Vacation Marketing, 30 (3). pp. 505-534. ISSN 1356-7667; eISSN: 1479-1870 https://journals.sagepub.com/doi/10.1177/13567667231152938 10.1177/13567667231152938
spellingShingle Gao, Ziyi
Cheah, Jun-Hwa
Lim, Xin-Jean
Ng, Siew Imm
Cham, Tat-Huei
Yee, Choy Leong
Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience
title Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience
title_full Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience
title_fullStr Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience
title_full_unstemmed Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience
title_short Can travel apps improve tourists’ intentions? investigating the drivers of Chinese Gen Y users’ experience
title_sort can travel apps improve tourists’ intentions? investigating the drivers of chinese gen y users’ experience
url http://psasir.upm.edu.my/id/eprint/117604/
http://psasir.upm.edu.my/id/eprint/117604/
http://psasir.upm.edu.my/id/eprint/117604/