Gratification needs factors for authentic self- expression on Instagram
Research shows that individuals on Facebook and Instagram are more likely to express their authentic personalities rather than idealized ones. The more authentic the self-expression, the higher the life satisfaction. This article needs to investigate the relationship between gratification needs and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117591/ http://psasir.upm.edu.my/id/eprint/117591/1/117591.pdf |
| _version_ | 1848867290470154240 |
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| author | Pei, Zhang Bolong, Jusang Sern, Tham Jen Osman, Mohd. Nizam |
| author_facet | Pei, Zhang Bolong, Jusang Sern, Tham Jen Osman, Mohd. Nizam |
| author_sort | Pei, Zhang |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Research shows that individuals on Facebook and Instagram are more likely to express their authentic personalities rather than idealized ones. The more authentic the self-expression, the higher the life satisfaction. This article needs to investigate the relationship between gratification needs and authentic self-expression in the Instagram context. This online survey study used a comprehensive purposive sampling method, respecting the characteristics of the respondents to suit the purpose of the study. A total of 450 questionnaires were distributed online. The findings suggest that the more positive the need for recognition, the higher the authentic self-expression. All the gratification needs (social needs, motivation needs, communication needs, recognition needs) contribute around 23.1% to making authentic self- expression. This result suggests that Instagram users express themselves more authentically on the media platform when they are actively engaged in platform interactions, such as enhancing personal identity, value, respect, support and creating a sense of belonging. |
| first_indexed | 2025-11-15T14:34:09Z |
| format | Article |
| id | upm-117591 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:34:09Z |
| publishDate | 2024 |
| publisher | HRMARS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1175912025-05-30T03:04:26Z http://psasir.upm.edu.my/id/eprint/117591/ Gratification needs factors for authentic self- expression on Instagram Pei, Zhang Bolong, Jusang Sern, Tham Jen Osman, Mohd. Nizam Research shows that individuals on Facebook and Instagram are more likely to express their authentic personalities rather than idealized ones. The more authentic the self-expression, the higher the life satisfaction. This article needs to investigate the relationship between gratification needs and authentic self-expression in the Instagram context. This online survey study used a comprehensive purposive sampling method, respecting the characteristics of the respondents to suit the purpose of the study. A total of 450 questionnaires were distributed online. The findings suggest that the more positive the need for recognition, the higher the authentic self-expression. All the gratification needs (social needs, motivation needs, communication needs, recognition needs) contribute around 23.1% to making authentic self- expression. This result suggests that Instagram users express themselves more authentically on the media platform when they are actively engaged in platform interactions, such as enhancing personal identity, value, respect, support and creating a sense of belonging. HRMARS 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/117591/1/117591.pdf Pei, Zhang and Bolong, Jusang and Sern, Tham Jen and Osman, Mohd. Nizam (2024) Gratification needs factors for authentic self- expression on Instagram. International Journal of Academic Research in Business and Social Sciences, 14 (12). pp. 703-718. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/24018/Gratification-Needs-Factors-for-Authentic-Self-Expression-on-Instagram 10.6007/ijarbss/v14-i12/24018 |
| spellingShingle | Pei, Zhang Bolong, Jusang Sern, Tham Jen Osman, Mohd. Nizam Gratification needs factors for authentic self- expression on Instagram |
| title | Gratification needs factors for authentic self- expression on Instagram |
| title_full | Gratification needs factors for authentic self- expression on Instagram |
| title_fullStr | Gratification needs factors for authentic self- expression on Instagram |
| title_full_unstemmed | Gratification needs factors for authentic self- expression on Instagram |
| title_short | Gratification needs factors for authentic self- expression on Instagram |
| title_sort | gratification needs factors for authentic self- expression on instagram |
| url | http://psasir.upm.edu.my/id/eprint/117591/ http://psasir.upm.edu.my/id/eprint/117591/ http://psasir.upm.edu.my/id/eprint/117591/ http://psasir.upm.edu.my/id/eprint/117591/1/117591.pdf |