Exploring the interplay of topic discussion, follower engagement, and crows funding performance: a mediation analysis

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Exploring the interplay of topic discussion, follower engagement, and crows funding performance: a mediation analysis

The aim of this paper is to investigate the mediating effect of the number of project followers and project discussions on the success of reward-based crowdfunding. In Internet product crowdfunding, sponsors usually use social media, including the product crowdfunding platform itself and third-party...

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Bibliographic Details
Main Authors:	Dato Haji Yahya, Mohamed Hisham, Jie, Gao, Senik, Rosmila, Abdullah, Amalina
Format:	Article
Language:	English
Published:	Scientific Research Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117479/ http://psasir.upm.edu.my/id/eprint/117479/1/117479.pdf

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