APA (7th ed.) Citation

He, C., Hashim, N., Kamarudin, S., Yu, M., & Shi, L. (2024). Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming. Asia Pacific Academy of Science.

Chicago Style (17th ed.) Citation

He, Changhua, Norliana Hashim, Syafila Kamarudin, Mengyao Yu, and Lijun Shi. Mediating Effect of Emotional Response Between Streamers’ Characteristics and Consumer Purchase Intention in E-commerce Live Streaming. Asia Pacific Academy of Science, 2024.

MLA (9th ed.) Citation

He, Changhua, et al. Mediating Effect of Emotional Response Between Streamers’ Characteristics and Consumer Purchase Intention in E-commerce Live Streaming. Asia Pacific Academy of Science, 2024.