RACE: the role of anchor characteristics in e-commerce success

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RACE: the role of anchor characteristics in e-commerce success

Live streaming technology has created a new career called e-commerce anchors in the ever-changing world of e-commerce. These anchors play an important role in promoting products and promoting e-commerce expertise. This paper examines the precise e-commerce anchor attributes that most successfully in...

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Bibliographic Details
Main Authors:	Huo, Shao Hua, Wan Abas, Wan Anita, Waheed, Moniza
Format:	Article
Language:	English
Published:	Collegium Basilea 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117475/ http://psasir.upm.edu.my/id/eprint/117475/1/117475.pdf

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