The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy

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The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy

China, as one of the world’s leading markets, has witnessed substantial growth in electric vehicle (EV) adoption, fueled by environmental benefits and strong government incentives. However, despite this growth, the transition from traditional internal combustion engine vehicles to EVs has been relat...

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Bibliographic Details
Main Authors:	Gong, Shuhui, De Costa, Mohd Feroz Shah, Mohd Hassan, Nurul'ain, Yang, Yuting, Liu, Lu
Format:	Article
Language:	English
Published:	Malque Publishing 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117428/ http://psasir.upm.edu.my/id/eprint/117428/1/117428.pdf

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