The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults
This study investigates the influence of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior among Malaysian young adults. Using a sample of 415 participants, data were analyzed through correlation and multiple regression methods. The result...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Human Resource Management Academic Research Society
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/117281/ http://psasir.upm.edu.my/id/eprint/117281/1/117281.pdf |
| _version_ | 1848867206522208256 |
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| author | Ma’rof, Aini Azeqa Dahamat Azam, Mohamad Naqiuddin Rosnon, Mohd Roslan |
| author_facet | Ma’rof, Aini Azeqa Dahamat Azam, Mohamad Naqiuddin Rosnon, Mohd Roslan |
| author_sort | Ma’rof, Aini Azeqa |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study investigates the influence of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior among Malaysian young adults. Using a sample of 415 participants, data were analyzed through correlation and multiple regression methods. The results indicate that social responsibility (β = 0.44, p < .001) was the strongest predictor of helping behavior, followed by perceived social norms (β = 0.39, p < .001), emotional intelligence (β = 0.36, p < .001), and cultural values (β = 0.24, p = .002). Together, these predictors accounted for 69.3% of the variance in helping behavior (R² = 0.693, F(4, 410) = 213.45, p < .001). These findings highlight the pivotal roles of moral obligation, societal expectations, and emotional awareness in fostering prosocial actions within a collectivist cultural context. The study provides key insights for designing community and educational programs aimed at promoting helping behavior among youth. |
| first_indexed | 2025-11-15T14:32:49Z |
| format | Article |
| id | upm-117281 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:32:49Z |
| publishDate | 2024 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1172812025-05-09T08:00:29Z http://psasir.upm.edu.my/id/eprint/117281/ The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults Ma’rof, Aini Azeqa Dahamat Azam, Mohamad Naqiuddin Rosnon, Mohd Roslan This study investigates the influence of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior among Malaysian young adults. Using a sample of 415 participants, data were analyzed through correlation and multiple regression methods. The results indicate that social responsibility (β = 0.44, p < .001) was the strongest predictor of helping behavior, followed by perceived social norms (β = 0.39, p < .001), emotional intelligence (β = 0.36, p < .001), and cultural values (β = 0.24, p = .002). Together, these predictors accounted for 69.3% of the variance in helping behavior (R² = 0.693, F(4, 410) = 213.45, p < .001). These findings highlight the pivotal roles of moral obligation, societal expectations, and emotional awareness in fostering prosocial actions within a collectivist cultural context. The study provides key insights for designing community and educational programs aimed at promoting helping behavior among youth. Human Resource Management Academic Research Society 2024-12-06 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/117281/1/117281.pdf Ma’rof, Aini Azeqa and Dahamat Azam, Mohamad Naqiuddin and Rosnon, Mohd Roslan (2024) The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults. International Journal of Academic Research in Business and Social Sciences, 14 (12). pp. 496-510. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/23999/The-Impact-of-Cultural-Values-Emotional-Intelligence-Social-Responsibility-and-Perceived-Social-Norms-on-Helping-Behavior-in-Malaysian-Young-Adults 10.6007/ijarbss/v14-i12/23999 |
| spellingShingle | Ma’rof, Aini Azeqa Dahamat Azam, Mohamad Naqiuddin Rosnon, Mohd Roslan The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults |
| title | The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults |
| title_full | The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults |
| title_fullStr | The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults |
| title_full_unstemmed | The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults |
| title_short | The impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in Malaysian young adults |
| title_sort | impact of cultural values, emotional intelligence, social responsibility, and perceived social norms on helping behavior in malaysian young adults |
| url | http://psasir.upm.edu.my/id/eprint/117281/ http://psasir.upm.edu.my/id/eprint/117281/ http://psasir.upm.edu.my/id/eprint/117281/ http://psasir.upm.edu.my/id/eprint/117281/1/117281.pdf |