Perspective chapter: the interactive perspective in social media usage studies
Social media usage is heavily influenced by individual interactions, as supported by empirical research. These interactions shape the cultural and social contexts of social media, resulting in diverse usage behaviors. Social media’s ability to transcend temporal and spatial barriers amplifies this d...
| Main Authors: | , , , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
IntechOpen Limited
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/117209/ http://psasir.upm.edu.my/id/eprint/117209/1/117209.pdf |
| _version_ | 1848867738822377472 |
|---|---|
| author | Nie, Zhou Waheed, Moniza Kasimon, Diyana Wan Abas, Wan Anita |
| author_facet | Nie, Zhou Waheed, Moniza Kasimon, Diyana Wan Abas, Wan Anita |
| author_sort | Nie, Zhou |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Social media usage is heavily influenced by individual interactions, as supported by empirical research. These interactions shape the cultural and social contexts of social media, resulting in diverse usage behaviors. Social media’s ability to transcend temporal and spatial barriers amplifies this dynamic. Interactions are fundamental to understanding social media as a systematic behavior occurring in both micro and macro systems, serving dual purposes of maintaining equilibrium and facilitating changes. They help systems achieve collective goals beyond individual capacities while also enabling necessary changes to adapt to the external environment. Thus, systematic research method, particularly employing social network analysis, is crucial for understanding human interactions in social media usage. For that social network analysis focuses on the formation and changes of structures formed by interactions. Integrating social network analysis into research can lead to a paradigm shift toward a more systematic perspective in social media research. This study aims to accomplish this by formulating hypotheses through an extensive literature review, aiming to inspire more empirical studies in the realm of social media usage. |
| first_indexed | 2025-11-15T14:41:16Z |
| format | Book Section |
| id | upm-117209 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:41:16Z |
| publishDate | 2024 |
| publisher | IntechOpen Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1172092025-08-04T03:54:42Z http://psasir.upm.edu.my/id/eprint/117209/ Perspective chapter: the interactive perspective in social media usage studies Nie, Zhou Waheed, Moniza Kasimon, Diyana Wan Abas, Wan Anita Social media usage is heavily influenced by individual interactions, as supported by empirical research. These interactions shape the cultural and social contexts of social media, resulting in diverse usage behaviors. Social media’s ability to transcend temporal and spatial barriers amplifies this dynamic. Interactions are fundamental to understanding social media as a systematic behavior occurring in both micro and macro systems, serving dual purposes of maintaining equilibrium and facilitating changes. They help systems achieve collective goals beyond individual capacities while also enabling necessary changes to adapt to the external environment. Thus, systematic research method, particularly employing social network analysis, is crucial for understanding human interactions in social media usage. For that social network analysis focuses on the formation and changes of structures formed by interactions. Integrating social network analysis into research can lead to a paradigm shift toward a more systematic perspective in social media research. This study aims to accomplish this by formulating hypotheses through an extensive literature review, aiming to inspire more empirical studies in the realm of social media usage. IntechOpen Limited 2024-03-18 Book Section PeerReviewed text en cc_by http://psasir.upm.edu.my/id/eprint/117209/1/117209.pdf Nie, Zhou and Waheed, Moniza and Kasimon, Diyana and Wan Abas, Wan Anita (2024) Perspective chapter: the interactive perspective in social media usage studies. In: Management in Marketing Communications. IntechOpen Limited, United Kingdom, pp. 1-17. ISBN 9780854666195; eISBN: 9780854666218 https://www.intechopen.com/chapters/1175334 10.5772/intechopen.1004647 |
| spellingShingle | Nie, Zhou Waheed, Moniza Kasimon, Diyana Wan Abas, Wan Anita Perspective chapter: the interactive perspective in social media usage studies |
| title | Perspective chapter: the interactive perspective in social media usage studies |
| title_full | Perspective chapter: the interactive perspective in social media usage studies |
| title_fullStr | Perspective chapter: the interactive perspective in social media usage studies |
| title_full_unstemmed | Perspective chapter: the interactive perspective in social media usage studies |
| title_short | Perspective chapter: the interactive perspective in social media usage studies |
| title_sort | perspective chapter: the interactive perspective in social media usage studies |
| url | http://psasir.upm.edu.my/id/eprint/117209/ http://psasir.upm.edu.my/id/eprint/117209/ http://psasir.upm.edu.my/id/eprint/117209/ http://psasir.upm.edu.my/id/eprint/117209/1/117209.pdf |