Non-Muslims’ awareness of Halal principles and related food
products in Malaysia

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Non-Muslims’ awareness of Halal principles and related food products in Malaysia

Although the Halal concept has not been a major element among non-Muslim consumers living in an Islamic country, whether the non-Muslim consumers are aware of the underlying advantages that come with Halal food products or their viewpoints arising from their religious belief, are some intriguing que...

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Bibliographic Details
Main Authors:	Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Chiew, Eddie Fook Chong
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2010
Online Access:	http://psasir.upm.edu.my/id/eprint/11717/ http://psasir.upm.edu.my/id/eprint/11717/1/Non-Muslims_awareness_of_Halal_principles.pdf

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