Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM)

This study examines factors that influence the adoption of Quick Response code mobile payment systems. There is limited literature on mobile payment systems and their uptake, especially in developing nations, despite the growing interest in this system. This study looks at how consumers’ acceptance...

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Main Authors: Nazri, Muhamad Azrin, Kamarudin, Nur Shuhada, MM, Agus Salim HR,SE., Omar, Nor Asiah, Kamarubahrin, Aimi Fadzirul
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association 2024
Online Access:http://psasir.upm.edu.my/id/eprint/117156/
http://psasir.upm.edu.my/id/eprint/117156/1/117156.pdf
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author Nazri, Muhamad Azrin
Kamarudin, Nur Shuhada
MM, Agus Salim HR,SE.
Omar, Nor Asiah
Kamarubahrin, Aimi Fadzirul
author_facet Nazri, Muhamad Azrin
Kamarudin, Nur Shuhada
MM, Agus Salim HR,SE.
Omar, Nor Asiah
Kamarubahrin, Aimi Fadzirul
author_sort Nazri, Muhamad Azrin
building UPM Institutional Repository
collection Online Access
description This study examines factors that influence the adoption of Quick Response code mobile payment systems. There is limited literature on mobile payment systems and their uptake, especially in developing nations, despite the growing interest in this system. This study looks at how consumers’ acceptance of the Quick Response code mobile payment system in Malaysia is influenced, primarily focusing on three components of the extended Technology Acceptance Model: perceived compatibility, perceived trust, and subjective norms. 457 questionnaires were analyzed using partial least squares structural equation modeling. It was found that the perceived usefulness, perceived ease of use, subjective norms, and perceived security of the Quick Response code payment have a significant impact on Malaysian consumers' intent to adopt the system. The findings offer insightful information on consumer behavior and beneficial recommendations for professionals and businesses. It also discusses the study's limitations and suggestions for future research.
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institution Universiti Putra Malaysia
institution_category Local University
language English
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publisher Malaysian Consumer and Family Economics Association
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spelling upm-1171562025-04-29T09:00:26Z http://psasir.upm.edu.my/id/eprint/117156/ Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM) Nazri, Muhamad Azrin Kamarudin, Nur Shuhada MM, Agus Salim HR,SE. Omar, Nor Asiah Kamarubahrin, Aimi Fadzirul This study examines factors that influence the adoption of Quick Response code mobile payment systems. There is limited literature on mobile payment systems and their uptake, especially in developing nations, despite the growing interest in this system. This study looks at how consumers’ acceptance of the Quick Response code mobile payment system in Malaysia is influenced, primarily focusing on three components of the extended Technology Acceptance Model: perceived compatibility, perceived trust, and subjective norms. 457 questionnaires were analyzed using partial least squares structural equation modeling. It was found that the perceived usefulness, perceived ease of use, subjective norms, and perceived security of the Quick Response code payment have a significant impact on Malaysian consumers' intent to adopt the system. The findings offer insightful information on consumer behavior and beneficial recommendations for professionals and businesses. It also discusses the study's limitations and suggestions for future research. Malaysian Consumer and Family Economics Association 2024-12 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/117156/1/117156.pdf Nazri, Muhamad Azrin and Kamarudin, Nur Shuhada and MM, Agus Salim HR,SE. and Omar, Nor Asiah and Kamarubahrin, Aimi Fadzirul (2024) Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM). Malaysian Journal of Consumer and Family Economics, 33. pp. 254-286. ISSN 1511-2802; eISSN : 2948-4189 https://www.majcafe.com/exploring-consumer-behaviour-towards-acceptance-of-quick-response-qr-code-mobile-payment-systems-mps-in-malaysia-application-of-technology-of-acceptance-model-tam/ 10.60016/majcafe.v33.10
spellingShingle Nazri, Muhamad Azrin
Kamarudin, Nur Shuhada
MM, Agus Salim HR,SE.
Omar, Nor Asiah
Kamarubahrin, Aimi Fadzirul
Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM)
title Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM)
title_full Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM)
title_fullStr Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM)
title_full_unstemmed Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM)
title_short Exploring consumer behaviour towards acceptance of Quick Response (QR) code Mobile Payment Systems (MPS) in Malaysia: application of Technology of Acceptance Model (TAM)
title_sort exploring consumer behaviour towards acceptance of quick response (qr) code mobile payment systems (mps) in malaysia: application of technology of acceptance model (tam)
url http://psasir.upm.edu.my/id/eprint/117156/
http://psasir.upm.edu.my/id/eprint/117156/
http://psasir.upm.edu.my/id/eprint/117156/
http://psasir.upm.edu.my/id/eprint/117156/1/117156.pdf