Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis
The rapid expansion of mobile technology has led to the integration of AI-enhanced chatbots as virtual assistants within mHealth apps, providing continuous support for users. However, variations in mHealth app design features influence user perceptions and acceptance intentions. This study aims to e...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/117128/ http://psasir.upm.edu.my/id/eprint/117128/1/117128.pdf |
| _version_ | 1848867171131719680 |
|---|---|
| author | Xie, Qing Bali Mahomed, Anuar Shah Mohamed, Rosmah Subramaniam, Anusuiya |
| author_facet | Xie, Qing Bali Mahomed, Anuar Shah Mohamed, Rosmah Subramaniam, Anusuiya |
| author_sort | Xie, Qing |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The rapid expansion of mobile technology has led to the integration of AI-enhanced chatbots as virtual assistants within mHealth apps, providing continuous support for users. However, variations in mHealth app design features influence user perceptions and acceptance intentions. This study aims to examine the mediation and moderation effects impacting the acceptance of mHealth apps among the silver generation (aged 55 and above) mobile users in China. The SOR Model explains the mediating role of initial trust, while VUT investigates the moderating roles of perceived anthropomorphism and perceived intelligence. Data was collected from 641 Chinese silver generation users with mobile phone experience in the past six months. The results indicated that initial trust mediates the influence of companion presence on mHealth app acceptance intention. Perceived anthropomorphism moderates the relationship between companion presence and mHealth acceptance intention. Perceived anthropomorphism also moderates the relationship between initial trust and mHealth acceptance intention. This study provides new insights into the mechanisms of mHealth app acceptance and offers substantial contributions for practitioners to improve app features. |
| first_indexed | 2025-11-15T14:32:15Z |
| format | Article |
| id | upm-117128 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:32:15Z |
| publishDate | 2024 |
| publisher | Human Resources Management Academic Research Society (HRMARS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1171282025-04-29T06:14:32Z http://psasir.upm.edu.my/id/eprint/117128/ Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis Xie, Qing Bali Mahomed, Anuar Shah Mohamed, Rosmah Subramaniam, Anusuiya The rapid expansion of mobile technology has led to the integration of AI-enhanced chatbots as virtual assistants within mHealth apps, providing continuous support for users. However, variations in mHealth app design features influence user perceptions and acceptance intentions. This study aims to examine the mediation and moderation effects impacting the acceptance of mHealth apps among the silver generation (aged 55 and above) mobile users in China. The SOR Model explains the mediating role of initial trust, while VUT investigates the moderating roles of perceived anthropomorphism and perceived intelligence. Data was collected from 641 Chinese silver generation users with mobile phone experience in the past six months. The results indicated that initial trust mediates the influence of companion presence on mHealth app acceptance intention. Perceived anthropomorphism moderates the relationship between companion presence and mHealth acceptance intention. Perceived anthropomorphism also moderates the relationship between initial trust and mHealth acceptance intention. This study provides new insights into the mechanisms of mHealth app acceptance and offers substantial contributions for practitioners to improve app features. Human Resources Management Academic Research Society (HRMARS) 2024-05-22 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/117128/1/117128.pdf Xie, Qing and Bali Mahomed, Anuar Shah and Mohamed, Rosmah and Subramaniam, Anusuiya (2024) Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis. International Journal of Academic Research in Economics and Management Sciences, 13 (2). pp. 291-308. ISSN 2226-3624 https://hrmars.com/index.php/IJAREMS/article/view/21674/Understanding-the-Mechanisms-of-Mobile-Health-Apps-Acceptance-Among-Silver-Generation-in-China-A-Mediation-and-Moderation-Analysis 10.6007/ijarems/v13-i2/21674 |
| spellingShingle | Xie, Qing Bali Mahomed, Anuar Shah Mohamed, Rosmah Subramaniam, Anusuiya Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis |
| title | Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis |
| title_full | Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis |
| title_fullStr | Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis |
| title_full_unstemmed | Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis |
| title_short | Understanding the mechanisms of mobile health apps acceptance among silver generation in China: a mediation and moderation analysis |
| title_sort | understanding the mechanisms of mobile health apps acceptance among silver generation in china: a mediation and moderation analysis |
| url | http://psasir.upm.edu.my/id/eprint/117128/ http://psasir.upm.edu.my/id/eprint/117128/ http://psasir.upm.edu.my/id/eprint/117128/ http://psasir.upm.edu.my/id/eprint/117128/1/117128.pdf |