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Consumer perception and behaviour towards halal store-brand products and repurchase intention: insights for marketing strategy

In recent years, the halal market has experienced significant growth globally, driven by increasing consumer awareness and demand for halal-certified products. This study aimed to examine the determinants of consumer behaviour and brand relationships in the Malaysian halal market, providing insights...

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Bibliographic Details
Main Authors:	Isa, Maryam Ladi, Kamarulzaman, Nitty Hirawaty, Hashim, Haslinda, Abdul Halim Lim, Sarina
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2024
Online Access:	http://psasir.upm.edu.my/id/eprint/117054/ http://psasir.upm.edu.my/id/eprint/117054/1/117054.pdf

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