A review of the research on Chinese typeface design and its user groups
With the development of science and Technology, culture, technology and society need typeface design to reflect the cultural heritage and adapt to the development of technology in the digital age. Research on font design and user groups can better meet the needs of users, but also promote the develo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resources Management Academic Research Society (HRMARS)
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/116977/ http://psasir.upm.edu.my/id/eprint/116977/1/116977.pdf |
| _version_ | 1848867135270420480 |
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| author | Zhu, Hongyu Alli, Hassan Zainal Abidin, Sazrinee |
| author_facet | Zhu, Hongyu Alli, Hassan Zainal Abidin, Sazrinee |
| author_sort | Zhu, Hongyu |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | With the development of science and Technology, culture, technology and society need typeface design to reflect the cultural heritage and adapt to the development of technology in the digital age. Research on font design and user groups can better meet the needs of users, but also promote the development and innovation of Chinese typeface design. The problem is how to balance the traditional culture and modern technology in Chinese typeface design, and the needs of the user groups is not very detailed survey. Through the questionnaire to collect a large number of user needs and feedback and the use of data analysis to study the development of font design and user needs. It is found that the rapid development of digital media and technology brings new challenges and opportunities to typeface design. Typography on digital platforms is moving in a more diverse direction, with users paying more attention to the appearance and adaptability of typography on different screens. The research direction in the future can further explore the relationship between font design and culture, traditional art. Research should focus on a more comprehensive understanding of user needs, the integration of technology and design, and adapt to the trend of social diversity. |
| first_indexed | 2025-11-15T14:31:41Z |
| format | Article |
| id | upm-116977 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T14:31:41Z |
| publishDate | 2024 |
| publisher | Human Resources Management Academic Research Society (HRMARS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1169772025-04-22T00:06:16Z http://psasir.upm.edu.my/id/eprint/116977/ A review of the research on Chinese typeface design and its user groups Zhu, Hongyu Alli, Hassan Zainal Abidin, Sazrinee With the development of science and Technology, culture, technology and society need typeface design to reflect the cultural heritage and adapt to the development of technology in the digital age. Research on font design and user groups can better meet the needs of users, but also promote the development and innovation of Chinese typeface design. The problem is how to balance the traditional culture and modern technology in Chinese typeface design, and the needs of the user groups is not very detailed survey. Through the questionnaire to collect a large number of user needs and feedback and the use of data analysis to study the development of font design and user needs. It is found that the rapid development of digital media and technology brings new challenges and opportunities to typeface design. Typography on digital platforms is moving in a more diverse direction, with users paying more attention to the appearance and adaptability of typography on different screens. The research direction in the future can further explore the relationship between font design and culture, traditional art. Research should focus on a more comprehensive understanding of user needs, the integration of technology and design, and adapt to the trend of social diversity. Human Resources Management Academic Research Society (HRMARS) 2024-01-15 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/116977/1/116977.pdf Zhu, Hongyu and Alli, Hassan and Zainal Abidin, Sazrinee (2024) A review of the research on Chinese typeface design and its user groups. International Journal of Academic Research in Business and Social Sciences, 14 (1). pp. 1986-1997. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/20419/A-Review-of-The-Research-on-Chinese-typeface-Design-and-its-User-Groups 10.6007/ijarbss/v14-i1/20419 |
| spellingShingle | Zhu, Hongyu Alli, Hassan Zainal Abidin, Sazrinee A review of the research on Chinese typeface design and its user groups |
| title | A review of the research on Chinese typeface design and its user groups |
| title_full | A review of the research on Chinese typeface design and its user groups |
| title_fullStr | A review of the research on Chinese typeface design and its user groups |
| title_full_unstemmed | A review of the research on Chinese typeface design and its user groups |
| title_short | A review of the research on Chinese typeface design and its user groups |
| title_sort | review of the research on chinese typeface design and its user groups |
| url | http://psasir.upm.edu.my/id/eprint/116977/ http://psasir.upm.edu.my/id/eprint/116977/ http://psasir.upm.edu.my/id/eprint/116977/ http://psasir.upm.edu.my/id/eprint/116977/1/116977.pdf |